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Media Kit: Partner Enhancements
As the region’s official tourism marketing agency, we build Lehigh Valley’s image, drive visitation, and boost the economy. We offer advertising opportunities for regional museums, attractions, restaurants, hotels, and more.
In the world of destination marketing, more collaboration means more visitation. Learn how we can work together to promote your business and Lehigh Valley to travelers, meeting planners, tournament organizers, and tour operators.
Everything DLV does – advertising, communication, social media, partnerships – drives to DiscoverLehighValley.com.
DLV's Marketing & PR
In today's tourism marketing landscape, researchers say it takes anywhere from 7–10 touchpoints to convert potential visitors into visitors. We reach visitors through an integrated approach, targeting key demographics (Women 30-49, HHI $75,000+, interests in travel, outdoors, arts & culture, history, food, libations, adventure, festivals), Geography (DMAs): Philadelphia, Harrisburg–Lancaster–Lebanon–York, Washington DC, Baltimore, Northern New Jersey, New York City, Pittsburgh).
Online: Paid Search, Streaming Video, Online Display (including Google Responsive), Travel Ad Networks, Paid Social Media Advertising
Outdoor: Digital & Static Bulletins, Transit
- 255,000 Total Fans on Social Media
- 1 million Website users annually
- 1.4 million sessions
- 2.5 million pageviews
- 669,891 Website visitors arrived via organic search because they were looking for things to do in the region.
- 61% of traffic is organic.
Discover Lehigh Valley interacts with the press—pitching stories, sending photos, hosting media, and inviting journalists to experience Lehigh Valley for themselves. Earned media provides powerful, third-party endorsements from trusted outlets.
Public Relations 2021–22 Earned Media
- 710 Placements
- 41.6M Impressions
- $676,300 Publicity value
Our responsive website design allows advertisements to display on all devices. All placements are templated and designed to match the visual aesthetic of DiscoverLehighValley.com.
- Native Ads: Featured Listing, Native Run of Site Ad, Mobile Footer Ad, Spotlight Text Link Ad, Header Image, Premium Page Sponsor.
- Content: eNewsletter feature
- Social Media: Facebook Boosted Post and extra Social Media Support
Interested in advertising opportunities or want to learn more about how you can promote your business on DiscoverLehighValley.com? Contact Mary Coryell.