Family friendly New Year's Festival

December 30 & 31, 2023 • PEEPS® Chick Drop at 5:30 p.m.

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Family fun is at the heart of PEEPSFEST®, the annual two-day New Year’s Eve festival celebrating the whimsy and wonder of the PEEPS® Brand at the iconic SteelStacks in Bethlehem, PA. Each year, fans arrive from all over the country to enjoy activities and marvel at the PEEPS® Chick Drop – a 4-feet, 9-inches tall, 400-pound lit PEEPS® Chick that descends at 5:30 p.m. both days to mark the beginning of an exciting new year. Close out 2023 in the sweetest way possible at the 14th annual festival featuring the PEEPS® Chick drop. 

A family says cheese for a photo at PEEPSFEST celebration in Bethlehem, PA

The Basics

Come to SteelStacks campus from 3–6:00 p.m. on December 30 & 31 to enjoy the new outdoor ticketed format of PEEPSFEST®, complete with new family-friendly activities, live music and entertainment, a Fun Run/Walk, Dioroma contest, and the famous PEEPS® Chick Drop at 5:30 p.m, followed by a spectacular fireworks display

Getting a jump on the New Year's resolutions? Sign up for the PEEPSONALITY® Family Fun Run/Walk on December 30. Tickets, which can be purchased for $10, will include early entry into the event, unique PEEPS® flavors sampling, photo opportunities, and a prize for the participants with the most "PEEPSONALITY®".

PEEPSFEST celebration in Bethlehem, PA

The PEEPS® Chick Drop 

Friday, December 30 & Saturday, December 31 at 5:30 p.m.

Bring the whole family to SteelStacks from 3–6 p.m. and countdown to the PEEPS® Chick Drop, celebrating Just Born Quality Confections’ 100th anniversary! The massive PEEPS® Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year at 5:30 p.m. each day.

Lehigh Valley PEEPS® Diorama Competition

The Lehigh Valley PEEPS® Diorama Competition is on for 2022 and candy kits are on sale now. Purchase your own Just Born Quality Confections candy starter kit and join in on the fun. Registration closes Sunday, Dec 11, with diorama photos entered online by Monday, Dec. 12. Families, students and businesses are encouraged to participate in creating a diorama using PEEPS® Brand candies, MIKE AND IKE®, HOT TAMALES® or GOLDENBERG’S® PEANUT CHEWS®. All the entries are compiled into an online voting gallery. Fans may vote for their favorite diorama; the PEEPle’s Choice winner will be announced during the festival. 

The PEEPSONALITY® Family Fun Run & Walk

1:30 p.m. on Friday Dec. 30

Register the whole family for the PEEPSONALITY® Family Fun Run & Walk; less than one-mile SteelStacks campus course. For a $5, families can participate in the annual run with prizes for the best expressed PEEPSONALITY®.

Register now.


PEEPSFEST® is outdoors and tickets are required. Tickets are $5, and include Just Born Quality Confections goodie bags for kids under 12, including a free s’mores kit for kids, and access to live music and entertainment. 

This year’s outdoor festival tickets are limited and can be purchased for $5 per person. Tickets to the event include Just Born Quality Confections goodie bags for all children younger than 12 including one s’mores kit, PEEPS® sampling stations and live musical performances. Enjoy performances by Lolly Hopwood, DJ Wesley Works, and Eddy Ray Magic.

The Ice Rink at SteelStacks, presented by Lehigh Valley Reilly Children’s Hospital, an authentic ice rink constructed on the Levitt lawn in Bethlehem, Pa.

Ice Skating at PEEPSFEST®: The Ice Rink at SteelStacks™

New this year! Adding to festive winter experience, ice skate at the Ice Rink at SteelStacks™, presented by Lehigh Valley Reilly Children's Hospital. The Ice Rink features fresh ice maintained throughout the day. Guests can enjoy music-based theme nights and mascot skating.

Tickets for skating and additional details can be found at Skate sessions are available between 3 and 4:30 p.m. on both days.