Family friendly New Year's Festival

December 30 & 31, 2022 • PEEPS® Chick Drop at 5:30 p.m.

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Family fun is at the heart of PEEPSFEST®, the annual two-day New Year’s Eve festival celebrating the whimsy and wonder of the PEEPS® Brand at the iconic SteelStacks in Bethlehem, PA. Each year, fans arrive from all over the country to enjoy activities and marvel at the PEEPS® Chick Drop – a 4-feet, 9-inches tall, 400-pound lit PEEPS® Chick that descends at 5:30 p.m. both days to mark the beginning of an exciting new year. Close out 2022 in the sweetest way possible at the 14th annual festival featuring the PEEPS® Chick drop. 

Peep drop at Peepsfest, Bethlehem, PA

The Basics

Come to SteelStacks campus from 3–6:00 p.m. on December 30 & 31 to enjoy the new outdoor ticketed format of PEEPSFEST®, complete with new family-friendly activities, live music and entertainment, a Fun Run/Walk, Dioroma contest, and the famous PEEPS® Chick Drop at 5:30 p.m, followed by a spectacular fireworks display

Getting a jump on the New Year's resolutions? Sign up for the PEEPSONALITY® Family Fun Run/Walk on December 30. Tickets, which can be purchased for $10, will include early entry into the event, unique PEEPS® flavors sampling, photo opportunities, and a prize for the participants with the most "PEEPSONALITY®".

The PEEPS® Chick Drop 

Thursday, December 30 & Friday, December 31 at 5:30 p.m.

Come to SteelStacks and countdown to the PEEPS® Chick Drop! The massive PEEPS® Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year at 5:30 p.m. each day.

Lehigh Valley PEEPS® Diorama Competition

The 13th annual Lehigh Valley PEEPS® Diorama Competition is on for 2021 and will be entirely virtual. Purchase your own Just Born Quality Confections candy starter kit and join in on the fun. Families, students and businesses are encouraged to participate in creating a diorama using PEEPS® Brand candies, MIKE AND IKE®, HOT TAMALES® or GOLDENBERG’S® PEANUT CHEWS®. All the entries are compiled into an online voting gallery. Fans may vote for their favorite diorama; the PEEPle’s Choice winner will be announced during the festival. 


This year, PEEPSFEST® will be outdoors and tickets are required to ensure a safe experience. Tickets are $5, and include Just Born Quality Confections goodie bags for kids under 12, one coupon for a free s’mores kit for kids, and access to live music and entertainment.