Discover Lehigh Valley®
Staff Directory

1250 Simon Blvd., K102, Easton, PA 18042 • 610-810-1676

Alex Michaels of Discover Lehigh Valley®

Alex Michaels President & CEO

Alex Michaels joined the Discover Lehigh Valley team in October 2018. As President and CEO he is responsible for the overall operation of the organization. Alex spent his high school years living in Whitehall Township before moving away, and now resides in Easton, Pa after moving back to LV four years ago. In his free time, he enjoys doing anything active, hiking with his dogs Oliver & Owen, reading, and binging his favorite shows on Netflix.

Favorite LV Attraction: Trexler Park in Allentown

Favorite LV Restaurant: La Kang Thai French Cuisine and Vegout Bethlehem

Fun Fact: Alex is a 1st generation Cuban American and has lived in 8 different states.
Bree Nidds of Discover Lehigh Valley®

Bree Nidds Chief Operating Officer

Bree joined the Discover Lehigh Valley team in April 2019. As Chief Operating Officer, she is responsible for overseeing DLV’s sales and services efforts—generating an economic impact by hosting conferences, meetings, sporting events, and group tour business in Lehigh Valley. Bree is from North Carolina and currently resides in Allentown, PA. In her free time, you can find her staying active and competitive; often trying a new sport competing in events.

Favorite LV Attraction: South Mountain Cycle & Cafe in Emmaus, or McCall Collective Brewery in Allentown

Favorite LV Restaurant:: Trivet Diner

Favorite LV Weekend Activity:: Being a tourist in Lehigh Valley, whether it be exploring a new park or restaurant

Mary Coryell of Discover Lehigh Valley®

Mary Coryell Manager, Partner Relations

Mary joined the Discover Lehigh Valley team in August 2019. As Manager, Partner Relations, she works directly with partners to onboard and ensure they are maximizing their ROI, through optimizing their sales and marketing opportunities, as well as overseeing the CRM and Extranet Partner Portal. Mary was born and raised in Easton, PA and in her free time you can find her exploring trails with her dog, Henry, attending concerts, or traveling to destinations around the world.

Favorite LV Attraction: Jacobsburg Environmental Education Center

Favorite LV Restaurant: Aman’s Artisan Indian Cuisine

Favorite LV Weekend Activity: Walking around downtown Easton, especially while attending one of their many festivals

Holly Harrar of Discover Lehigh Valley®

Holly Harrar Director, Content & Social

Holly joined the Discover Lehigh Valley team in November 2021. As the Director, Content & Social, she is responsible for overseeing all social media platforms, along with their content and strategies. Holly is from Montgomery County, and currently resides in Conshohocken, PA. In her free time you can find her cooking, hiking, writing, video editing, making delicious charcuterie boards, and spending time with her fiance and dog, Charlie.

Favorite LV Attraction: Shopping the region's downtowns and grabbing some pudding at Khanisa's

Favorite LV Restaurant: Mesa Modern Mexican in Easton

Fun Fact: You may have seen Holly on your TV, as she was a news anchor for WFMZ-TV 69 News before coming to DLV.

Alisa Lopano of Discover Lehigh Valley®

Alisa Lopano Director, Creative Services

Alisa Lopano joined the Discover Lehigh Valley team in January 2018. As Director, Creative Services, she is responsible for designing all things DLV from the design of advertisements such as billboards or digital display ads, to photo & video development and execution, to new web content and imagery for—anything with DLV’s logo and brand. Alisa was born in Bethlehem, PA, raised in Nazareth, and spent time living in New York before relocating back to the “Christmas City.” In her free time, Alisa loves to antique, as well experiment with new recipes in the kitchen.

Favorite LV Attraction: The Roxy Theatre in Northampton

Favorite LV Restaurant: Three OAK Steakhouse

Favorite LV Weekend Activity: A hike at Jacobsburg State Park or tackling a home improvement project followed by a celebratory pint at Sherman Street Beer Company.

Sandra S. Bieber of Discover Lehigh Valley®

Sandra S. Bieber Manager, Operations & Community Development

Sandra joined the Discover Lehigh Valley team in July 2022, As Manager, Operations & Community Development, she is responsible for day to day operations and community development through education and engagement around the value of tourism in Lehigh Valley. Sandra resides in North Whitehall Township, PA and in her free time you can find her spending time with family, watching documentaries, listening to podcasts, collecting unique art pieces, and volunteering with nonprofit organizations.

Favorite LV Attraction: The Lehigh Valley Nature Preserve

Favorite LV Restaurant: Grille 3501 and Phonom1nal Vietnamese cuisine

Favorite LV Weekend Activity: Walking the downtowns, grabbing lunch, and enjoying nature

Maizee Freeman of Discover Lehigh Valley®

Maizee Freeman Manager, Tourism Development

Maizee joined the Discover Lehigh Valley team in August 2022. As Manager, Tourism Development, she works directly with Lehigh Valley venues and hotels in order to grow visitation to the area through booked meetings, conference, and sporting events. Maizee is from a small tourist town in northern Minnesota and currently resides in Bethlehem, PA. In her free time, you can find her hosting friends for a dinner party, trying new restaurants, and reading.

Favorite LV Attraction: Shopping along Main St. in Downtown Bethlehem

Favorite LV Restaurant: Apollo Grille

Favorite LV Weekend Activity: Grabbing a cup of coffee and hitting the Easton Farmers’ Market