Lehigh Valley Ambassador Program

A Free, Online Instructional Program

Lehigh Valley Ambassador (LVA) is a person who loves and cares about Lehigh Valley and how it’s represented. An Ambassador strives to provide an incredible experience to visitors and locals alike. Ambassadors are required to complete a free online instructional session with quizzes to build their knowledge base of all things our region has to offer. Lehigh Valley Ambassadors are lifelong learners who make an effort to learn about events, activities, and attractions in and around Lehigh Valley. An LVA visits sites around our region of interest and attends events that celebrate the people, places, and things that make our region so unique and worth visiting.

Center Square City Center Allentown

Why is the visitor’s experience so important?

In our region, tourism is an integral part of the economic engine:

  • Accounts for more than 16.5 million visitors each year
  • Equates to nearly $2 billion in economic impact
  • Creates over 25,000 jobs in Lehigh Valley, with earning approaching $881 million each year.

What’s in it for you?

Becoming a Lehigh Valley Ambassador is a way to help you become a resource to your family, friends and community. Network with community members and leaders annually for our ambassador meet up.

How much does it cost?

This program is entirely free!

Become a Lehigh Valley Ambassador Today! 

This course can be taken anytime by logging in and creating an account. It’s super easy and quick to enroll. The course takes 30-45 minutes to complete and is entirely free. 


Sandra S. Bieber of Discover Lehigh Valley®

Sandra S. Bieber Manager, Operations & Community Development

An aerial view of the City of Easton, PA and Phillipsburg, NJ at the convergence of the Lehigh & Delaware Rivers