Lehigh Valley Ambassador Program

A Free, Online Instructional Program

A Lehigh Valley Ambassador is a person who genuinely loves and cares about Lehigh Valley and how it’s represented. An Ambassador provides the best experience possible to visitors and locals alike. Ambassadors are required to complete a free online instructional session with quizzes to build their knowledge base of all things our region has to offer. Lehigh Valley Ambassadors are Lifelong Learners who make an effort to learn about events, activities, and attractions in and around Lehigh Valley. An LVA visits sites of interest and attend events that celebrate the people, places, and things that make our region so unique and worth visiting.

Lehigh Valley Ambassador Program Logo

Professionals Networking at Discover Lehigh Valley events

Why is the visitor’s experience so important?

In our region, tourism:
• accounts for more than 16 million visitors each year
• equates to more than $1.1 billion in visitor spending
• creates over 25,000 jobs in Lehigh Valley  

What’s in it for you?

Becoming a Lehigh Valley Ambassador is a way to help you become a resource to your family, friends and community. Being an ambassador gives you the ability to visit sites, restaurants, and more at a discounted rate. 

How much does it cost?

This program is entirely free!

How do I sign up?

This course can be taken anytime by logging in and creating an account. Enrollment will open in the coming weeks.


Sandra S. Bieber of Discover Lehigh Valley®

Sandra S. Bieber Manager, Operations & Community Development