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Discover Lehigh Valley’s 7th Annual Tourism Marketing Day

Discover Lehigh Valley® hosted its 7th Annual Tourism Marketing Day on Tuesday, June 6 from 8 a.m. – 1:30 p.m. This annual event provided insight into Discover Lehigh Valley’s Sales & Marketing Plan and engaging, educational sessions on a variety of topics affecting our industry day in and day out.

Attendees enjoyed three educational sessions that introduced them to new marketing trends, proven sales techniques, and more. Our speakers offered top-notch tips that could be applied to any business. Attendees walked away with plenty of new ideas and revitalized energy to get new projects moving.

During lunch, the inaugural Spirit of Tourism Award was presented to Glenn Koehler of the National Museum of Industrial History. For more information on this award, please contact Kim Blichar.