Discover Lehigh Valley Mission

Discover Lehigh Valley and its board of directors are united in their vision and priorities for the future of the region’s visitor economy. As agreed collectively, the new Vision, Mission and Values for the organization provide direction for the sustainable growth of the valley, based on the shared interests of stakeholders, visitors and the local community. Read more about our Strategic Plan for 2020–2022.

VISION: Inspiring experiences.

MISSION: Strengthening Lehigh Valley’s economy through tourism, while enhancing quality of life and regional pride.


Authentic: Knowing who we are; being true to our roots
Collaborative: Bringing the community together; encouraging partnership
Curious: Open to new perspectives; exploring and discovering new experiences
Responsible: Do everything with integrity and transparency

Links & Documents

Fast Facts

  • Nearly 17 million people visited in 2018.
  • $2.2 billion in economic impact for the year - that's $5.5 million every day.
  • 26,500 jobs supported by visitor spending.

Get Involved In Tourism

Discover Lehigh Valley® is here to serve you. We invite you to take advantage of our many resources and join us in promoting Lehigh Valley as a premier tourism, meetings, and sports destination. Locals can take pride in becoming involved in their community by volunteering for one of Lehigh Valley's annual festivals or events, participating as a festival vendor, or helping preserve the heritage of the region by becoming a member of one of the historical societies. We also offer advertising and corporate investor opportunities for your business or product.

Destination Marketing Accreditation Program 

In 2020, Discover Lehigh Valley completed Destinations International's Destination Marketing Accreditation Program (DMAP) with Distinction. This accreditation indicates that Discover Lehigh Valley has satisfied the rigorous standards set forth by the professional destination marketing community. The globally recognized DMAP serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. 

Funding Support

Operations during 2020 were financed [in part] by a grant from the Commonwealth of Pennsylvania, through the CARES Act Block Grant Assistance Program managed by Northampton County.

Northampton County Logo