Industry Professionals to Design Scenes for Lehigh Valley’s New PEEPS® Meet Diorama Contest

LEHIGH VALLEY, Pa., January 27, 2021 – Discover Lehigh Valley® and Joanne Dennison of The MeetGuide announced today the inaugural PEEPS® Meet Diorama Contest, a creative art competition for meetings professionals to express their love of the industry and one of America’s favorite brands while staying safe at home. The competition invites meeting planners, tourism suppliers, and travel professionals to construct three-dimensional models related to the meetings and events industry using local Lehigh Valley products – PEEPS® marshmallow candies and Crayola® art supplies.

“We’re thrilled to partner with Joanne Dennison and offer a creative outlet to our fellow meetings, events, and tourism industry professionals while so many are still social distancing at home,” says Bree Nidds, vice president of sales for Discover Lehigh Valley. “Lehigh Valley is home to iconic brands including PEEPS & COMPANY and Crayola®, so it was a no brainer to include these products as the art supplies for the PEEPS® Meet Diorama Contest. We know that our colleagues will love to flex their creative muscles while learning about our region and our venues from the comfort of their homes.”

Registration is open through March 8 and meetings professionals can find the entry form and more information on the Discover Lehigh Valley website. The first 40 registrants will receive a complementary starter kit, which includes:

• Two packs of PEEPS® yellow chicks
• One Crayola® modeling clay
• One set of Crayola® markers
• Two complimentary tickets to Crayola Experience™ in Easton

Registrants will build their PEEPS® Meet Diorama based on one of four categories – Holiday, I Miss Sports, Meetings & Events, or Traveling PEEPS – and incorporate at least one PEEPS® brand candy. Up to five bonus points will be awarded to Lehigh Valley related scenes. Once completed, registrants will submit one photo of the diorama by March 20. The public will then vote on Discover Lehigh Valley’s Facebook page from March 22-26 and winners will be announced April 2.

“Everyone needs bright spots in their lives right now, and people in the meetings and events industry are craving creating an event. A #PeepsMeet Contest certainly provides both! I know meeting and event professionals, even outside of the US, are going to be jumping in to show their creativity and planning skills. This will spotlight Lehigh Valley, connect event professionals, and bring a smile to everyone’s face,” Joanne Dennison shared.

Visit DiscoverLehighValley.com to learn about Pennsylvania’s Lehigh and Northampton counties and follow @LehighValleyPa on Facebook, Instagram, and Twitter.

About Discover Lehigh Valley

Discover Lehigh Valley®, the official destination marketing organization of Pennsylvania’s Lehigh and Northampton counties, is dedicated to driving economic growth and strengthening local pride through tourism to the region. Just 60 minutes north of Philadelphia and 90 minutes west of New York City, Lehigh Valley is home to must-see attractions and festivals, world-class sporting events, thrilling outdoor recreation, renowned colleges and universities, and historic sites including Bethlehem, a National Historic Landmark District and nominee on the U.S. Tentative List for World Heritage Designation. Many of America’s favorite brands such as Crayola®, Peeps®, Mike & Ike®, Martin Guitars, Mack Trucks and Olympus reign from Lehigh Valley. Visit DiscoverLehighValley.com and follow @LehighValleyPa.