Lehigh Valley Celebrates National Travel And Tourism Week

Toolkit for Local Partners and Stakeholders

May 19–25, 2024

Join Discover Lehigh Valley and the U.S. Travel Association during National Travel & Tourism Week (NTTW), May 19 – 25, 2024. NTTW 2024 celebrates the industry’s critical role in powering economies, communities and connections. By moving #NTTW24​, we demonstrate our industry’s importance. The travel industry fuels every industry, in every community– and our success is the nation’s success. From education to new business growth to advancing manufacturing and more—when we move #TravelForward, we move America forward.

Lehigh Valley Tourism Statistics

Discover Lehigh Valley utilizes hospitality benching marketing data (Smith Travel Research, STR) traveler sentiment (Longwoods International), insights from regional CRM & CMS (Simpleview) and migration data (Tourism Economics) to aggregate destination insights.

In 2022,

  • There were approximately 16.6 Million total trips to Lehigh Valley, 11.6M day visitors and 5M overnight visitors (+3.5% vs. 2021).

  • Travelers to Lehigh Valley spent about $1.3 Billion (+20.1% vs. 2021).

  • Day and Overnight Visitors spent about $195 million on recreation and entertainment in Lehigh Valley.

  • 41% of the out-of-town visitors to Lehigh Valley attractions are from New York & Newark.

  • 80% of overnight visitors are repeat visitors.

  • 48% of visitors are visiting friends and relatives.

Currently there are 7,450 total hotel rooms nightly in Lehigh Valley (January, 2024).

Graphics for Social Media

A number of graphics showcasing Lehigh Valley specific statistics have been created by the DLV team. Feel free to download the various sizes by clicking on the respective links below each sample image. Once the image opens, save or download to use across your social channels during #NTTW24.

#NTTW24 HangDog Outdoor Adventure

Download: Horizontal  |  Square  |  Vertical

#NTTW24 Levitt Pavilion SteelStacks

Download: Horizontal  |  Square  |  Vertical

Sample Social Media Posts

Use the sample text below to populate content across your social media channels. Feel free to use the above graphics to enhance your posts or use an image from your organization that promotes meetings. 

Be sure to use #NTTW24 and #LehighValleyPA in your posts.

• It’s National Travel and Tourism Week and we’re celebrating the industry’s critical role in powering economies, communities and connections. Together, let’s demonstrate our industry’s critical importance—in every corner of our country. #NTTW24

• Travel is essential to every state and countless destinations across the nation, just like here in #LehighValleyPA. Travel is an industry that powers our economy and connects our country. #NTTW24

• This #NTTW24, let’s celebrate how the travel industry powers the economy, connects our people, creates quality job opportunities and supports our communities. Travel is invaluable to America’s success.

• We’re celebrating #NTTW24 and what travel means to #LehighValleyPA – from our communities to our jobs to our economy—travel touches and improves it all.

• Happy National Travel and Tourism Week! The travel industry is pivotal to our economy, communities and in connecting America. #NTTW24

• Join us May 19-25 in celebrating National Travel and Tourism Week and help highlight our industry’s undeniable impact! Travel matters to #LehighValleyPA. #NTTW24

U.S. Travel Association Toolkit

Looking for even more resources? You can access the U.S. Travel Association's full toolkit for National Travel & Tourism Week, including more graphics, logos, and templates, here.