Lehigh Valley Celebrates National Travel And Tourism Week
Toolkit for Local Partners and Stakeholders
May 4–10, 2025
Join Discover Lehigh Valley and the U.S. Travel Association during National Travel & Tourism Week (NTTW), May 4 – 10, 2025. NTTW 2025 celebrates the industry’s critical role in powering economies, communities and connections. By celebrating #NTTW25, we demonstrate our industry’s importance. The travel industry fuels every industry, in every community– and our success is the nation’s success.
Lehigh Valley Tourism Statistics
Discover Lehigh Valley utilizes hospitality benching marketing data (Smith Travel Research, STR) traveler sentiment (Longwoods International), insights from regional CRM & CMS (Simpleview) and migration data (Tourism Economics) to aggregate destination insights.
- Approximately 16.6 Million total trips to Lehigh Valley annually - 11.6M day visitors and 5M overnight visitors.
- Day and Overnight Visitors spend about $195 million on recreation and entertainment in Lehigh Valley.
- About 41% of the out-of-town visitors to Lehigh Valley attractions are from New York & Newark.
- 80% of overnight visitors are repeat visitors.
- Over half (53%) of visitors are visiting friends and relatives.
- There are 7,500+ total hotel rooms available nightly in Lehigh Valley.
- About 16,400 jobs are directly related to the Lehigh Valley tourism industry, while about 25,800 jobs are indirectly impacted.
Data provided from STR, Longwoods International, Tourism Economics, VisitPA (2022-2025).
Graphics for Social Media
A number of graphics showcasing Lehigh Valley specific statistics have been created by the DLV team. Feel free to download the various sizes by clicking on the respective links below each sample image. Once the image opens, save or download to use across your social channels during #NTTW25.
Download: Horizontal | Square | Vertical
Sample Social Media Posts
Use the sample text below to populate content across your social media channels. Feel free to use the above graphics to enhance your posts or use an image from your organization that promotes meetings.
Be sure to use #NTTW25 and #LehighValleyPA in your posts.
- Hey GUESS WHAT? It’s National Travel and Tourism Week! This means we’re taking a week to celebrate the tourism industry’s role in powering economies, communities and connections. JOIN US! #NTTW25
- We LOVE when people travel to #LehighValleyPA it’s what helps power our economy and connect our country. (Plus, who doesn't love seeing all the fun we offer here, right?) #NTTW25
- By using the hashtag #NTTW25 you can showcase just how important travel is to #LehighValleyPA – from our communities to our jobs to our economy—travel touches us all!
- Happy National Travel and Tourism Week! #NTTW25
- You’re invited May 4-10 to help us celebrate National Travel and Tourism Week! Travel matters to #LehighValleyPA and we need your help to show off all the area has to offer. #NTTW25
