Lehigh Valley Celebrates National Travel And Tourism Week

Toolkit for Local Partners and Stakeholders

May 7–13, 2023

Join Discover Lehigh Valley and the U.S. Travel Association during National Travel & Tourism Week (NTTW), May 7 – 13, 2023. NTTW 2023 celebrates the industry’s critical role in powering economies, communities and connections. By moving #TravelForward, we demonstrate our industry’s importance. The travel industry fuels every industry, in every community– and our success is the nation’s success. From education to new business growth to advancing manufacturing and more—when we move #TravelForward, we move America forward.

NTTW 2023: Travel Forward from U.S. Travel on Vimeo.

Jump to a section below to learn more about how you can incorporate National Travel & Tourism Week into your messaging.

Lehigh Valley Tourism Statistics

Our communities benefit from the spirit of travel, which permeates through small businesses, unique landmarks, and all those who welcome residents and visitors alike with a smile and hospitality. The tourism & hospitality industry supports 26,500 jobs in Lehigh Valley. Below are the regional tourism economy fast facts.

According to Longwoods International, Travel USA Visitor Profile:
  • In 2021 Lehigh Valley welcomed 16.1 million overnight visitors; up 28.6% from 2020.
  • 81% of visitors to Lehigh Valley are repeat visitors
  • 57% of travelers have visited the region within the last 12 months.
  • $565M Overnight visitor spending
  • $1.1b Total visitor spending (overnight and day trips)
According to STR (Smith Travel Research):
  • $113.26 Average Daily Rate (ADR) (Fiscal Year 21/22)
  • 73.8% Hotel Occupancy (Fiscal Year 21/22)
  • 1,754,339 hotel room demand (Fiscal Year 21/22)
Key Statistics from the U.S. Travel Association
  • In 2019, the United States saw $1.1 trillion in traveler spending. These travels generated a total of $2.6 trillion in economic output and supported a total of 15.8 million American jobs.
  • Travel spending remained at only 78% of 2019 totals in 2021—a LOSS OF $600 BILLION in potential economic impact in 2021 alone—much of which is due to the lagging recovery of the international inbound, business meetings and events sectors. 
  • The leisure & hospitality industry accounted for 11% of pre-pandemic U.S. employment but represented a staggering 73% OF ALL JOBS STILL LOST in February 2022.
  • Without the tax revenue generated by travel and tourism, each household would pay $1,398 more in taxes per year.

Graphics for Social Media

A number of graphics showcasing Lehigh Valley specific statistics have been created by the DLV team. Feel free to download the various sizes by clicking on the respective links below each sample image. Once the image opens, save or download to use across your social channels as we honor the #TravelForward during #NTTW23.

#TravelForward Dorney Park & Wildwater Kingdom in Allentown, PA

Download: Horizontal  |  Square  |  Vertical

#TravelForward Easton Twilight Criterium in Easton, PA

Download: Horizontal  |  Square  |  Vertica

Sample Social Media Posts

Use the sample text below to populate content across your social media channels. When you see (@BUSINESSNAME), be sure to add in your own business/organization name and/or social media handle. Feel free to use the above graphics to enhance your posts or use an image from your organization that promotes meetings. 

Be sure to use #TravelForward #NTTW23 and #LehighValleyPA in your posts.
  • Happy National Travel and Tourism Week! This week, join (@BUSINESSNAME) & @LehighValleyPA in our efforts to #TravelForward and promote the exciting innovation we’re seeing across all sectors of our industry. #NTTW23

  • This week, join thousands of travel and tourism professionals in celebrating what makes our industry so special and how together, we will #TravelForward. #NTTW23

  • Let’s #TravelForward with @LehighValleyPA and drive the entire nation toward a more prosperous future. #NTTW23

  • We continue to #TravelForward during #NTTW23. It's places like (@BUSINESSNAME) that make Lehigh Valley truly feel like home to every one of our residents.

  • Again this year, we honor National Travel and Tourism Week. Let’s #TravelForward to unite and inspire millions. #NTTW23 #LehighValleyPA

  • In @LehighValleyPA, (@BUSINESSNAME) is proud to celebrate all those in our community—and nationwide—who strive to #TravelForward during this year’s #NTTW23

  • Happy National Travel and Tourism Week! Our industry is the heart of the American economy and is essential to the vibrancy and success of our nation. When we move #TravelForward we move America forward. #NTTW23 #LehighValleyPA

  • The travel industry fuels every industry. From manufacturing and agriculture to defense and healthcare, industries across America rely on travel to drive growth, innovation, education, training and operations forward. America’s success depends on moving #TravelForward. #LehighValleyPA 

  • The state of the travel industry = the state of the nation’s economy. This #NTTW23, join thousands of travel and tourism professionals as we move #TravelForward and celebrate the value travel holds for our economy, communities and businesses.

  • Travel’s success is the nation’s success. For #NTTW23, let’s harness the power of our industry and drive #TravelForward. Together, we can revitalize the American economy, create quality job opportunities and strengthen the undeniable value of travel.

  • This year marks the 40th anniversary of National Travel and Tourism Week. Let’s amplify the essential and integral role travel plays in every industry and nearly everything we do. Our success is the nation’s success, and together, we will keep moving #TravelForward. #NTTW23 #LehighValleyPA 

U.S. Travel Association Toolkit

Looking for even more resources? You can access the U.S. Travel Association's full toolkit for National Travel & Tourism Week, including more graphics, logos, and templates, here.