National Travel and Tourism Week (NTTW) is the U.S. travel industry’s annual tradition of recognizing the essential role travel plays in powering our economy, strengthening communities and connecting America.
In 2026, the theme "Postmarked: Essential" highlights a simple truth: travel is not optional—it is fundamental to America’s economy, workforce and way of life. Every trip taken, every visitor welcomed and every experience created leaves a mark on communities across the country. Travel drives opportunity, fuels growth and keeps America connected. More Info from U.S. Travel
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The U.S. travel industry is essential to the nation’s economic strength and global competitiveness. In 2024, travel accounted for:
