Family friendly New Year's Festival • Virtual and In-Person 

December 30 & 31, 2020

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Family fun is at the heart of PEEPSFEST®, the annual two-day New Year’s Eve festival celebrating the whimsy and wonder of the PEEPS® Brand at the iconic SteelStacks in Bethlehem, PA. Each year, fans arrive from all over the country to enjoy activities and marvel at the PEEPS® Chick Drop – a 4-feet, 9-inches tall, 400-pound lit PEEPS® Chick that descends at 5:15 p.m. on Dec. 31 to mark the beginning of an exciting new year. To close out 2020 in the sweetest way possible, fans will experience the 12th annual festival virtually featuring the PEEPS® Chick drop in person with limited seating. We hope you’ll celebrate with us from the comfort of your home across the United States, or safely with us in Bethlehem, PA.

The PEEPS® Chick Drop

Thursday, December 31 • Gates: 4:15 p.m. | Show: 4:30 p.m.
$25 per lawn square for up to 4 guests
Levitt Pavilion SteelStacks

Celebrate at the party finale and drop of the PEEPS® Chick! Dance the night away to family-favorite hits spun by DJ Wesley Works. Enjoy socially-distanced dance competitions along with a festive party atmosphere including a special appearance by the PEEPS® Chick itself, all while watching the clock countdown to the PEEPS® Chick Drop! PEEPS® s’mores will be available for purchase at the Mack Truck Stop with fire pits across the back of the venue for roasting. The massive PEEPS® Chick, weighing in at 400 pounds and standing 4 feet and 9 inches tall, will descend for the countdown to the New Year at 5:15 p.m., followed by a stunning display of fireworks in the night sky. All guests 12 and under will receive a special Just Born Quality Confections gift bag! We hope you join us to celebrate the close of 2020 in the sweetest way possible. This event is likely to sell out, so we encourage families to purchase early. Buy Tickets

Virtual PEEPSFEST® Daily Show

Tune in from the comfort of your home online for the Virtual PEEPSFEST® Daily Show to enjoy your favorite music, crafts and entertainment from local Lehigh Valley organizations and nonprofits. More details to come.

Lehigh Valley PEEPS® Diorama Competition

Just Born Quality Confections and ArtsQuest are pleased to announce the 12th annual Lehigh Valley PEEPS® Diorama Competition is now open for families and businesses to participate for the first time ever–virtually! The Diorama Competition helps celebrate the iconic PEEPS® Chick, the #1 non-chocolate Easter candy, produced right here in the Lehigh Valley.

The task is simple; decide on an idea and create a diorama using PEEPS® Brand candies, MIKE AND IKE®, HOT TAMALES® or GOLDENBERG’S® PEANUT CHEWS®. Your diorama may depict any subject, from silly to serious! Candy kits filled with Just Born Quality Confections sweets are available for a small fee of $5 at the Banana Factory. Pickup dates are Monday, Nov. 16 to Saturday, Nov. 21 from 9:30 a.m. to 3:30 p.m., with a special appearance from the PEEPSMOBILE® in the parking lot at the Banana Factory on Saturday from 10 a.m. to 12 p.m.

All the entries will be compiled into an online voting gallery. Fans may vote for their favorite diorama; the PEEPle’s Choice winner will be announced during the virtually-streamed daily PEEPSFEST® show on December 30! The Judge’s Choice winner will receive a PEEPS® Brand Candy Package and will get to “drop” the illuminated New Year’s Eve PEEPS® Chick at 5:15 p.m. on New Year's Eve! 

Register Now!