DLV's (Virtual) Annual Meeting
November 10, 2020
Thank you for joining us virtually for our Annual Meeting! The event celebrated the many accomplishments from the fiscal year ending June 30, 2020, with a focus on recovery as we move forward together as an industry.
Joined by both County Executives, as well as Destination Marketing Consultant and Author, Bill Geist, we look forward in this new climate with the latest research on consumer and resident sentiment and how Lehigh Valley can position itself for recovery. We hope it was a fun way to learn about our public relations highlights, big data, lead conversion stats, and more.
Have Questions? Email Alicia
BILL GEIST is the President and Chief Instigator at DMOproz (aka Zeitgeist Consulting), a firm specializing in strategic planning, organizational advocacy, governance, marketing and legislative issues for Destination Marketing Organizations across the Americas. Since 1995, Bill has worked with over 200 DMOs from Alaska to Belize.
Formerly the CEO of the Greater Madison (WI) Convention & Visitors Bureau, Bill was at the epicenter of the public battle to build a downtown convention center designed by Frank Lloyd Wright. Prior to his stint in Madison, he directed the Kankakee County (IL) CVB and oversaw a number of top-draw tourism events. Even before his first DMO gig decades ago, the foundation of his marketing experience came from his years in broadcast media in the greater Chicago market.
Bill holds an MBA from the University of Wisconsin and an undergraduate degree in Political Science. His second book “Destination Leadership,” is a deeper and updated version of his ﬁrst book “Destination Leadership for Boards.” Bill is host of the Industry Podcast: DMOU (Destination Marketing/Management Organization University), interviewing the best and brightest DMO professionals each month. Bill is also a contributing author to the Destinations International sponsored “Fundamentals in Destination Marketing” and is currently a Board Member of the Destinations International Foundation.
Thank you to our sponsors: