Spirit of Tourism Award
presented by Discover Lehigh Valley®

For Lehigh Valley to have ongoing success in the tourism industry, we need to continually attract and nurture exceptional talent. The Spirit of Tourism Award presented by Discover Lehigh Valley® is awarded to a professional employed in the travel and tourism industry. Discover Lehigh Valley wishes to recognize this person for commitment to increasing his / her expertise in the industry, demonstrated leadership abilities, and outstanding accomplishments that have added value to the visitor’s experience.

The winner of this award will receive $500 and will be recognized at the Tourism Marketing Day event.

This award recognizes an individual who:

  • Has exhibited the skills and abilities to excel in the tourism industry.
  • Is mindful of their role in making the region a better place to visit.
  • Is passionate about promoting travel and tourism and enhancing the visitor experience in Lehigh Valley.


  • A professional who matches the above listed attributes.
  • The employee must be nominated by a partner organization of Discover Lehigh Valley.
  • Nominees must have worked for the company or organization for at least one year.
  • No self-nominations allowed.


Nominations are now CLOSED. For questions, please contact Alicia Quinn at alicia@DiscoverLehighValley.com.

Past Winners

  • 2017 - Glenn Koehler, National Museum of Industrial of History
  • 2018 - Paula Bonstein, Lehigh-Northampton Airport Authority



Presenting Level Sponsors


Bell Gate Farm Tourism Marketing Day 2018 SponsorBlue Mountain Resort Tourism Marketing Day 2018 SponsorThe Crayola Experience LogoLehigh Valley Health Network Logo LVHN




Northampton County LogoLV Phantoms Tourism Marketing Day SponsorReynolds Advanced Tourism Marketing Day SponsorSt. Lukes Tourism Marketing Day SponsorLehigh Countyspacer