Spirit of Tourism Award
presented by Discover Lehigh Valley®

For Lehigh Valley to have ongoing success in the tourism industry, we need to continually attract and nurture exceptional talent. The Spirit of Tourism Award presented by Discover Lehigh Valley® is awarded to a professional employed in the travel and tourism industry. Discover Lehigh Valley wishes to recognize this person for commitment to increasing his / her expertise in the industry, demonstrated leadership abilities, and outstanding accomplishments that have added value to the visitor’s experience.

The winner of this award will receive $500 and will be recognized at the Tourism Marketing Day event.

This award recognizes an individual who:

  • Has exhibited the skills and abilities to excel in the tourism industry.
  • Is mindful of their role in making the region a better place to visit.
  • Is passionate about promoting travel and tourism and enhancing the visitor experience in Lehigh Valley.


  • A professional who matches the above listed attributes.
  • The employee must be nominated by a partner organization of Discover Lehigh Valley.
  • Nominees must have worked for the company or organization for at least one year.
  • No self-nominations allowed.

    Spirit of Tourism Award Call to Action 2018

Nominations will be accepted until May 1, 2018. For questions, please contact Kim Blichar at

Past Winners

  • 2017 - Glenn Koehler, National Museum of Industrial of History