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Session 1: What the Tourism Industry Needs to Know About Instagram – Dave Serino

It’s no secret that Instagram is a powerful social media tool for travel & tourism marketing. With over 700 million Instagrammers, the possibilities to create great reach and inspire new audience are endless.

Whether you are just getting started on Instagram, or consider yourself an expert, this presentation will provide you with insight on current trends, tactics and strategies to be successful on this fast growing social network.

Session 2: Today’s Trends in SEO – Paul McLeod

Learn how to take advantage of new trends and evergreen principles in Search Engine Optimization to transform online searches into customers for your hotel, attraction, restaurant, or other tourism business.

As mobile technology and other emerging factors continue to shape the search landscape, your strategy for maximizing revenue from search engine users will need to evolve. Discover the most up-to-date techniques tested by a team working on over 100 tourism sites daily.

Session 3: Using Analytics To Determine Your ROI – Paul McLeod

One of the best things about digital marketing is the ability to measure user actions directly and precisely from the top to the bottom of the purchase funnel.

Learn which tools are available to help you analyze your users’ behavior, how to set up and use them, and where to apply the insights you gain in ways that enhance your bottom line.