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Speakers

Dave Serino, Founder & Chief Strategist, TwoSix Digital

Dave Severino HeadshotDave Serino is the Founder and Chief Strategist at TwoSix Digital and is a 27-year veteran of the travel, tourism and hospitality industry. He has held marketing positions in hotels, resorts and convention and visitors bureaus, along with launching two startup ventures and a national social media educational conference.

Some other notable projects include developing the Ann Arbor Convention and Visitors Bureaus’ first website more than twenty years ago, designing and managing the state of Michigan’s email marketing program in 2001, assisting the Detroit Super Bowl XL host committee with online event promotions, being part of a team who launched an online meetings and events network and developing the first tourism-focused social media measurement and ranking systems to benchmark the 50 state tourism offices.

To-date, Serino has presented educational sessions at nearly 200 travel industry conferences and he is one of the tourism industry’s leaders in the area of education and thought leadership.

He is a featured presenter in the Certified Destination Management Executive Program (CDME), which is conducted by the Destination Marketing Association International (DMAI).

Dave also serves on the board of the West Michigan Tourist Association and is a member of the Promotions, Marketing and Communications Committee for the Michigan Tourism Strategic Plan.

Be sure to follow Dave on Twitter – @DaveSerino – for more insight on digital marketing.

Paul McCleod, Director of Business Intelligence, Simpleview

Paul McCleod HeadshotPaul began working at Simpleview in 2011 as an SEM Analyst and currently serves as Director of Business Intelligence. In his role, Paul oversees the Search Engine Optimization and Destination Dashboard services by supporting the personnel as they analyze traffic patterns on client websites and provides insight and recommendations on planner and consumer activity recorded in client CRM systems.

Before joining Simpleview, he worked as an SEO Specialist at Madden Media and a Style Editor at Einstein Industries. Paul holds a double Bachelor’s degree in Economics and English Writing from Oklahoma University, and Masters of Business Administration from the University of Arizona.