Schedule

Please note: all portions of Tourism Marketing Day will be held within DeSales University Center. For more details on the day’s programming, please see the Session Descriptions.

8 a.m. Registration and Breakfast

9 a.m. Welcome

9:20 a.m. Breakout Session A
Marketing Track: Marketing on a Shoestring: How to win more business without spending more
Sales Track: State of the Groups, Meetings, and Events World

10 a.m. Breakout Session B
Marketing Track: Working with the Media and Interviewing Like a Pro
Sales Track: Igniting Sales Success Without Dialing for Dollars

10:45 a.m. Break

11 a.m. Breakout Session C
Marketing Track: Panel Discussion: Key Strategies for Successful Event Promotion
Sales Track: Think Tank: Creative Solutions and Actionable Next Steps To Your Biggest Challenge

11:45 a.m. Updates from VisitPA and the State of Tourism in Pennsylvania

12:15 p.m. Lunch, Discover Lehigh Valley Presentation and Spirit of Tourism Award Winner

1:15 p.m. Prize Giveaway - sponsored by Eight Oaks Craft Distillers

1:30 p.m. Optional: Extranet Training Session
*Separate registration is required. There is no cost to participate in this session. Space is limited.