Please note: all portions of Tourism Marketing Day will be held within DeSales University Center. For more details on the day’s programming, please see the Session Descriptions.
8 a.m. Registration and Breakfast
9 a.m. Welcome
9:20 a.m. Breakout Session A
Marketing Track: Marketing on a Shoestring: How to win more business without spending more
Sales Track: State of the Groups, Meetings, and Events World
10 a.m. Breakout Session B
Marketing Track: Public Relations in Today’s World
Sales Track: Igniting Sales Success Without Dialing for Dollars
10:45 a.m. Break
11 a.m. Breakout Session C
Marketing Track: Panel Discussion: Key Strategies for Successful Event Promotion
Sales Track: Think Tank: Creative Solutions and Actionable Next Steps To Your Biggest Challenge
11:45 a.m. Updates from VisitPA and the State of Tourism in Pennsylvania
12:15 p.m. Lunch, Discover Lehigh Valley Presentation and Spirit of Tourism Award Winner
1:15 p.m. Prize Giveaway - sponsored by Eight Oaks Craft Distillers
1:30 p.m. Optional: Extranet Training Session
*Separate registration is required. There is no cost to participate in this session. Space is limited.
Directions to DeSales University
Center Valley Campus
2755 Station Ave.
Center Valley, PA 18034
DeSales University is located on Station Avenue in Center Valley, Pa.,
1 mile south of Rt. 378, just a mile from where Rt. 309 meets Rt. 378.
Special Training Session – DeSales University Center: 1:30 - 3 p.m. Extranet Training Session
Note: Separate registration is required. There is no cost to participate in this session. Space is limited.
Interested in learning about how you can manage on your own web page on DiscoverLehighValley.com. The Extranet is a website content management system. During this session you will learn how to:
- Manage your very own web page on our site
- Update contact information for your business
- View, respond, and check status of RFPs (if applicable)
- View, edit, or add special offers
- Add events to our calendar
- Request collateral
Presenting Level Sponsors