[ POSTPONED ] March 21, 2018 - Getting Familiar with FAMs [ POSTPONED ] Presenter: Kaitie Burger & Alicia Quinn This Lunch & Learn will be rescheduled for a later date. Working with the media, meeting planners, and group travel organizers are great ways to garner exposure for your organization. This session will walk you through best practices for hosting these professionals for visits and how you can partner with Discover Lehigh Valley to gain invaluable exposure with the press, help bring in RFPs, booked business, and more.
April 18, 2018 - Reaching LGBT Tourists [RSVP NOW] Presenter: Adrian Shanker
Adrian Shanker, Executive Director of Bradbury-Sullivan LGBT Community Center, will speak about how partners of Discover Lehigh Valley can work to attract LGBT consumers to visit their attractions, restaurants, and hotels, and how to ensure that the experience of the LGBT tourist is a positive one.
May 16, 2018 - Capturing Consumer Eyes: Tips for Developing Strong Creative [RSVP NOW] Presenter: Alisa Lopano
Topics of discussion will include tips for developing successful creative pieces, crafting eye-catching headlines, and photographs that will lead to thumb-stopping content on social media. We'll walk through a number of examples and cover pointers that will help you develop stronger creative pieces on your own.
June 27, 2018 – Seven Steps to Building a Strong Proposal for Groups, Sports, and Meeting Leads [RSVP NOW] Presenter: Suzanne Stianche
Whether you're new to responding to leads or just want an update on the process, our seven steps to building a strong proposal will leave you with a fresh mindset on how to successfully attract business to your venue. This session will focus on best practices for the RFP process beginning with the receipt of a lead, submitting your detailed proposal, and more, pausing to answer all of your questions along the way.