Lunch & Learn
Discover Lehigh Valley® offers monthly Lunch & Learn sessions to keep partners abreast on the latest trends in marketing and the tourism industry at large.
Hosted at the Discover Lehigh Valley office, these events include a light lunch and are free to attend. Space is extremely limited and is available on a first come, first served basis.
These sessions will begin at 11:45 a.m. and will wrap up around 1 p.m.
February 28, 2018 - Four Ways to Maximize Your Partnership [RSVP NOW]
Presenter: Kaitie Burger
Are you a new partner of Discover Lehigh Valley, a new employee of a longtime partner, or considering joining the organization? This session will walk you through four key benefits of DLV partnership that you can take advantage of including how to generate awareness of events, promotion of special discounts, and more. Attendees will walk away with actionable ideas that can apply to any business.
March 21, 2018 - Getting Familiar with FAMs [RSVP NOW]
Presenter: Kaitie Burger & Alicia Quinn
Working with the media, meeting planners, and group travel organizers are great ways to garner exposure for your organization. This session will walk you through best practices for hosting these professionals for visits and how you can partner with Discover Lehigh Valley to gain invaluable exposure with the press, help bring in RFPs, booked business, and more.
April 18, 2018 - Reaching LGBT Tourists [RSVP NOW]
Presenter: Adrian Shanker
Adrian Shanker, Executive Director of Bradbury-Sullivan LGBT Community Center, will speak about how partners of Discover Lehigh Valley can work to attract LGBT consumers to visit their attractions, restaurants, and hotels, and how to ensure that the experience of the LGBT tourist is a positive one.
May 16, 2018 - Capturing Consumer Eyes: Tips for Developing Strong Creative [RSVP NOW]
Presenter: Alisa Lopano
Topics of discussion will include tips for developing successful creative pieces, crafting eye-catching headlines, and photographs that will lead to thumb-stopping content on social media. We'll walk through a number of examples and cover pointers that will help you develop stronger creative pieces on your own.
June 27, 2018 – Seven Steps to Building a Strong Proposal for Groups, Sports, and Meeting Leads [RSVP NOW]
Presenter: Suzanne Stianche
Whether you're new to responding to leads or just want an update on the process, our seven steps to building a strong proposal will leave you with a fresh mindset on how to successfully attract business to your venue. This session will focus on best practices for the RFP process beginning with the receipt of a lead, submitting your detailed proposal, and more, pausing to answer all of your questions along the way.