Global Meetings Industry Day Toolkit

Global Meetings Industry Day • April 8, 2021

Join Discover Lehigh Valley as we unite with organizations across the globe to support the annual Global Meetings Industry Day (GMID) on April 8, 2021. GMID, led by the industry advocacy coalition Meetings Mean Business (MMB), showcases the proven value that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions bring to businesses and the economy. This year’s GMID theme is Meet Safe, recognizing the industry’s top priority of operating meetings and events with health and safety top-of-mind. The current landscape for meetings and events is one of the most challenging in our history. 

We are coming together in all settings, stronger and more united than ever, to demonstrate the unwavering value of our industry with leaders in business, government and the media. Showcasing our industry’s value has never been more important – particularly in Lehigh Valley.

Jump to a section below to learn more about how you can incorporate Global Meetings Industry Day into your messaging.

Fast Facts

Why Hold Meetings & Events?

  • Business travelers say they are nearly twice as likely to convert prospects into customers with a face-to-face meeting than without one. —Meetings Mean Business
  • Four in five executives say they have attended an in-person meeting, conference or event that would not have yielded the same success as one conducted via video or telephone conference. —Meetings Mean Business
  • Meetings supported more direct jobs than many large manufacturing sectors, including machinery, food, auto, and chemicals. It sustained more jobs than the telecommunications and oil and gas extraction industries as well. —Tourism Economic, an Oxford Economics company

Future Outlook

  • 81% of professionals who attended in-person meetings and conventions before the pandemic miss doing so and would be just as likely – if not more likely – to attend in-person conferences, conventions, trade shows and other business events in the future. —Meetings Mean Business
  • By fall 2021, 68% of attendees expect to attend in-person events; By winter 2021-2022, that number increases to 74%.—Freeman
  • Over 50% of attendees prefer to participate in exhibits and networking in-person only. —Freeman

Social Graphics for Download

A number of graphics have been created by the DLV team. Feel free to download the various sizes by clicking on the respective links below each sample image to use across your social channels as we honor the #GMID21. Incorporate a Fast Fact into the language of your post or copy and paste from the suggest posts drafted below. Partners and advocates can participate in the digital conversations by following @MeetingsMeanBiz on Twitter, using #GMID21.

Global Meetings Industry Day 2021

Download: Horizontal  |  Vertical

Global Meetings Industry Day 2021

Download: Horizontal  |  Vertical

Global Meetings Industry Day 2021

Download: Horizontal  |  Vertical

Sample Social Media Posts

Use the sample text below to populate your social media channels. Feel free to use the above graphics to enhance your posts or use an image from your organization that helps support the #GMID21.


  • Together with @DiscoverLehighValley, we're going global again! Mark your calendars for Global Meetings Industry Day: 4/8/21 #GMID21 #LVMadePossible 
  • Our international day of #advocacy is back in action! We can’t wait to participate in #GMID21 with our friends at @DiscoverLehighValley. This year we will celebrate #GMID on April 8, 2021 with the theme Meet Safe, applauding the industry for their dedication to keeping meetings and events operating with health and safety as the main priority. Learn more: #LVMadePossible
  • Join us & @DiscoverLehighValley on April 8, 2021 to celebrate #GMID21! This year we applaud this resilient industry for their dedication to operating meetings and events with health and safety as the number one priority with the theme Meet Safe. #LVMadePossible
  • We look forward to honoring the resilient meetings industry on April 8, 2021 during #GMID21. This year, together with @DiscoverLehighValley, we will celebrate with the theme Meet Safe, recognizing the number one priority of all meeting and event hosts, vendors and attendees - health and safety. Join us: #LVMadePossible


  • We're going global again with @LehighValleyPA! Mark your calendars for Global Meetings Industry Day: 4/8/21. #GMID21 #LVMadePossible
  • This year, we’re celebrating #GMID21 on April 8, 2021 with @lehighvalleypa and the theme Meet Safe. Learn more: #LVMadePossible
  • #SaveTheDate and get excited: Global Meetings Industry Day is April 8, 2021. Join us & @lehighvalleypa to celebrate!
  • #GMID21 will spotlight the impact #meetings & #events have all over the world. And we’re celebrating with @lehighvalleypa. #LVMadePossible
  • #Meetings and #events advocacy #spotlight: #GMID21 will sweep the globe on 4/8/21. Join the movement. @MeetingsMeanBiz #MMBusiness #LVMadePossible
  • Leaders from across #meetings industry will come together to support Global Meetings Industry Day on 4/8/21. Join us & @lehighvalleypa.#LVMadePossible

About Meetings Mean Business 

Meetings Mean Business is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance. Comprised of over 60 members, the coalition unites the meetings industry with one strong and powerful voice. For more information, visit