Global Meetings Industry Day Toolkit

Global Meetings Industry Day • April 7, 2022

Discover Lehigh Valley joins organizations across the globe to support the annual Global Meetings Industry Day (GMID) April 7, 2022. GMID, led by the industry advocacy coalition Meetings Mean Business (MMB) and the U.S. Travel Association, showcases the proven value that business meetings, conferences, conventions, incentive travel, trade shows and exhibitions bring to businesses and the economy. According to the Global Business Travel Association, more than half of business travelers miss traveling and hope to more often in the future. 

This year’s GMID is particularly important as the declines from the pandemic have underscored the urgency of restoring the meetings and events sector. According to Tourism Economics, the U.S. saw a decline of $370 billion in business travel spending in the U.S. in 2020 and 2021—$180 billion of which was due to the decline in meetings, conventions and trade shows. Despite making up 20% of total trip volume, business travelers accounted for 40-60% of lodging and air revenue pre-pandemic. 

Learn more about Global Meetings Industry Day.


Download Social Graphics

A number of graphics have been created by the DLV team. Feel free to download the various sizes by clicking on the respective links below each sample image to use across your social channels as we honor the #GMID22. Incorporate a Fast Fact into the language of your post or copy and paste from the suggested posts drafted below.

Partners and advocates can participate in the digital conversations by following @MeetingsMeanBiz on Twitter, using #GMID22. 

Global Meetings Industry Day 2022

Download: Horizontal  |  Vertical

Global Meetings Industry Day 2022

Download: Horizontal  |  Vertical

Global Meetings Industry Day 2022

Download: Horizontal  |  Vertical


Sample Social Media Posts

Use the sample text below to populate your social media channels. Feel free to use the above graphics to enhance your posts or use an image from your organization that helps support the #GMID22.

🗓 SAVE THE DATE! 🗓 Mark your calendars for #GMID2022 – APRIL 7. Let’s show the benefits when we meet #MeetSafe, face-to-face. In-person meetings are irreplaceable and provide undeniable benefits to people, businesses and communities. #LVMadePossible

It’s been a long two years, but we're ready to come back stronger than ever. This #GMID2022, we’re reminding colleagues across sectors & industries that a return to a thriving travel industry & American economy is dependent on the return of business travel. #MeetSafe #LVMadePossible

👏👏 Let’s hear it for the #Meetings industry, and all they do to ensure we can get back on the road and #MeetSafe with our colleagues. Happy #GMID2022! #LVMadePossible

With the right protocols in place 86% of business travelers are excited to get back to business travel. That’s why we’re celebrating #GMID2022—a chance to spotlight the importance of the global meetings industry. 🌎 #MeetSafe #LVMadePossible 

Four in five decision makers believe that business travel leads to increased profit & revenue. Why? Because they are essential to: 
✅ Building relationships 
✅ Converting and retaining customers 
✅ Networking to learn about the latest products Don’t miss out. #GMID2022 #MeetSafe #LVMadePossible

A new poll found in-person meetings and events foster stronger relationships between colleagues by: 
🤝Increasing leadership skills 
🤝Benefiting company culture 
🤝Creating a collaborative environment 
Everything is better when we meet in-person. #MeetSafe #GMID2022 #LVMadePossible

Today we celebrate Global Meetings Industry Day—an incredibly important opportunity for businesses and destinations across the world to recognize the undeniable benefits of meeting in-person. 

Join me in highlighting the importance of a return to face-to-face meetings—today and every day, as we shine a spotlight around the world and amplify the irreplaceable value they hold. #MeetSafe #GMID2022 #LVMadePossible


Fast Facts: Meetings Mean Business
  • Business travel has a disproportionate impact to our businesses. Despite making up 20% of pre-pandemic trip volume, business  travelers account for 40-60% of lodging and air revenue in the U.S. (New York Times) 
  • The U.S. saw a decline of $211 billion in business travel spending in the U.S.—$97 billion of which was due to the decline in meetings,  conventions and trade shows (Tourism Economics) 
  • Domestic leisure travel is nearly recovered to 2019 levels, but business travel remained at less than half of 2019 levels in 2021 
  • A return to a thriving travel industry—and American economy—is dependent on the return of business travel, meetings, events and  conventions
  • The steep decline in business travel led to the loss of more than 1.4 million direct travel jobs and wiped out $29 billion in travel generated taxes in the U.S. (Tourism Economics) 
  • In-person meetings provide significant benefits to attendees—including deeper connections to business contacts, education and  training opportunities, access to key information through informal conversations, and improved company morale and job fulfillment 
  • According to business travelers, in-person meetings are twice as likely to convert prospects to customers than virtual meetings  (Tourism Economics) 
  • More than half of business travelers miss traveling and hope to travel more often in the future and just one in 10 are unwilling to  travel (GBTA) 
  • More than four in five decision makers believe business travel leads to increased profit and revenue (American Express)

About Meetings Mean Business 

Meetings Mean Business is an industry-wide coalition to showcase the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities. By rallying industry advocates, working with stakeholders, conducting original research, engaging with outside voices and more, the coalition brings the industry together to emphasize its importance. Comprised of over 60 members, the coalition unites the meetings industry with one strong and powerful voice. For more information, visit www.MeetingsMeanBusiness.com.