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PeepsFest

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Family fun is the name of the game at PEEPSFEST®, the annual two-day New Year’s Eve festival celebrating the fun and excitement of the PEEPS® Brand at the iconic SteelStacks in Bethlehem, PA. Each year, fans arrive from all over the country to enjoy family-friendly activities and marvel at the PEEPS® Chick Drop – a 4-feet, 9-inches tall, 400-pound lit PEEPS® Chick that descends at 5:15 p.m. on Dec. 31 to commemorate the beginning of an exciting new year.