About two weeks ago I felt like I had my shot at "walking the red carpet" at an event I attended at Green Pond Country Club in Bethlehem. It was the Greater Lehigh Valley Ad Club's 2011 ADDY Awards Gala, and it was a night of great people who were all looking for the same ending ... receiving an award.
As soon as I walked in the door it was a non-stop flurry of activity. Just about everyone was dressed to impress. There was a bar that seemed to have an endless line. Around the reception area were displays of some of the creative pieces that were submitted. And of course you couldn't miss out on getting your picture taken for Lehigh Valley Style magazine! (I always want to do the Charlie's Angels pose but no one ever wants to partake!)
Each year the GLVAC is host to this event that is recognized throughout the country by the American Advertising Federation. It's where the "Best of the Best" get to show off their creative work in multiple categories: interactive media, television, newspaper, public service, radio, out-of-home and sales promotion. The award categories are Bronze, Silver, Gold and the ever coveted "Best of Show" that everyone wants.
Well, it just so happened that we chose the right agencies to partner with and we had an awesome internal team, and for that I owe some thanks, because we walked out of there with a Gold and Best of Show for our website, www.DiscoverLehighValley.com. So, congratulations to the staff at Discover Lehigh Valley, 401! Creative and Spark. Here's to winning another award at Regionals!
Have you had any "red carpet" experiences in Lehigh Valley?