Fourth annual event combines tourism sessions and networking opportunities

LEHIGH VALLEY, Pa. (June 10, 2014) – Discover Lehigh Valley will host their Fourth Annual Tourism Marketing Day on June 26 on the campus of DeSales University in Center Valley, PA.

Tourism Marketing Day provides participants with an opportunity to learn from industry leaders and gain cutting-edge knowledge on how to better their business or organization.

The event will be headlined by keynote speaker Carol Ritter, President & CEO of Ritter will discuss some ways to unlock your marketing creativity, beat your competition, and position yourself as the best.

Other speakers and topics include:

  • “Extreme Customer Service” by Carol Ritter, President & CEO,
  • “You’ve Got Your Toes Wet, Now Make a Splash! Taking Your Social Media Campaign to the Next Level” by Kristin R. Greenberg, MBA, Director of Web Communications, DeSales University
  • “Search Engine Optimization and How to Make the Most Out of Your Analytics” by Mark Kennedy, President, SEOM Interactive
  • “The Top Five Things You Can Do Quickly to Pierce Through the Communication Clutter and be Heard!” by Kim Plyler, President & CEO, Sahl Communications

Tourism Marketing Day also includes a continental breakfast and hot lunch. Registration is just $45 per partner ($65 per non-partner). For your convenience, payments can be made through PayPal, by mailing a check with your registration, or calling the office at (610) 882-9200 to process a credit card. Please visit for more information.

About Discover Lehigh Valley

Discover Lehigh Valley is the designated destination marketing organization (DMO) of Lehigh and Northampton counties. Its mission is to promote and develop Lehigh Valley as a leisure and business travel destination. Created in 1984, Discover Lehigh Valley assists in promoting regional tourism, an industry that generates $1.857 billion in annual revenue and accounts for more than 22,000 jobs in Lehigh Valley. For more information on Discover Lehigh Valley and its activities or to request a The Discover Lehigh Valley Official Visitors Guide, call (800) MEET-HERE, or visit the official tourism website of Lehigh Valley at


Media Contact:

George Wacker