Levin to contribute in a variety of sales and marketing efforts for the organization.
Lehigh Valley, Pa. (July 13, 2015) – Discover Lehigh Valley (discoverlehighvalley.com), the area’s designated destination marketing organization, has hired Aliza Levin as a Sales and Marketing Representative.
“Aliza’s varied experience in and knowledge of the hospitality and tourism industries will be an asset to our organization as she interacts with our partners throughout the region,” said Kim Lilly, Executive Vice President at Discover Lehigh Valley.
In her position, Levin will be responsible for developing promotional programs to support the sales and marketing plan with the responsibility of project management, partner involvement, promotions, and reporting. She will also assist with the multiple events Discover Lehigh Valley hosts throughout the year.
Her previous experience includes customer service positions at the W Hotel in Washington, D.C., and the Holiday Inn and Conference Center in Breinigsville, Pa. She also helped coordinate activities at Temple University Office of Special Events and Stockton & Partners in Philadelphia.
A resident of South Whitehall Township, Levin received a Bachelor of Science degree in tourism and hospitality management with a concentration in event leadership from Temple University.
About Discover Lehigh Valley
Discover Lehigh Valley is the designated destination marketing organization (DMO) of Lehigh and Northampton counties. Its mission is to promote and develop Lehigh Valley as a leisure and business travel destination. Created in 1984, Discover Lehigh Valley assists in promoting regional tourism, an industry that generates $1.906 billion in annual revenue and accounts for more than 22,000 jobs in Lehigh Valley. For more information on Discover Lehigh Valley and its activities or to request a Lehigh Valley Official Visitors Guide, call (800) MEET-HERE, or visit the official tourism website of Lehigh Valley at DiscoverLehighValley.com.