Quinn to develop Annual Sales & Marketing Plan.
LEHIGH VALLEY, Pa. (January 11, 2016) – Discover Lehigh Valley (DiscoverLehighValley.com), the area’s designated destination marketing organization, has hired Alicia Quinn as Strategic Brand Manager. Quinn’s responsibilities for Discover Lehigh Valley include serving as the primary interface between our organization and agencies, media of all types, printers and promotional suppliers.
“Gaining Alicia’s wealth of knowledge of the tourism industry is an enormous asset to our staff,” says Kim Lilly, Executive Vice President of Discover Lehigh Valley. “I am looking forward to having her strengthen our team and assist with taking our marketing initiatives to the next level.”
In addition to maintaining relationships with agencies and media, Quinn will also coordinate the development of Discover Lehigh Valley’s Annual Sales & Marketing Plan.
Quinn brings heavy experience in marketing, advertising, and public relations. Previously, she served as Project Director at VISIT PHILADELPHIA™, where she managed select grant-funded projects including the nearly $1 million Towns of the Philadelphia Countryside program. Quinn also boasts nine years of experience with the Pocono Mountains Visitors Bureau in various positions including Director of Public Relations & Communications during which the destination re-branded themselves and launched several award-winning campaigns and social strategy. Most recently, Quinn served as the Marketing Director for Kalahari Resorts and Conventions in the Pocono Mountains.
Quinn received her Bachelor of Arts in Public Relations from Westminster College in New Wilmington, Pa. She resides in White Haven, Pa.