Lift Your Spirits video series and Discover Lehigh Valley sales kit recognized for driving awareness and tourism to the region.
Lehigh Valley, Pa., March 19, 2018 – Discover Lehigh Valley®, the destination marketing organization dedicated to promoting tourism in Pennsylvania’s Lehigh and Northampton counties, also known as the Allentown-Bethlehem-Easton area, was recognized for its Lift Your Spirits video advertising campaign, and graphically designed sales kit at the 2018 Lehigh Valley ADDY® Awards. Discover Lehigh Valley took home the Judges Choice award and a Gold ADDY in cinematography for its Eight Oaks video in the Lift Your Spirits video series, and two Silver ADDYs for its Lift Your Spirits internet commercial campaign and sales kit.
In partnership with local artist and filmmaker John Sterling Ruth, Discover Lehigh Valley developed its award-winning video series showcasing the local attractions and culture of Lehigh Valley. “Bold, uplifting, and homegrown, the Lift Your Spirits video campaign beautifully captures the essence of many of the great places to visit in the region, including the Banana Factory, Crayola Experience, Eight Oaks Craft Distillery, and Martin Guitar — to name a few — all while calling upon visitors to craft their own memories in Lehigh Valley,” said Alicia Quinn, strategic brand manager for Discover Lehigh Valley. “John Sterling Ruth took our vision and truly captured the beauty, authenticity, and allure of Lehigh Valley, and we are honored to receive these ADDY recognitions as it celebrates what draws visitors to our region each and every day.”
The Lehigh Valley ADDY Awards were scored by an independent, three-person panel, and recognizes the best in advertising from a collection of categories including digital media, print media, broadcast, and integrated communications. Hosted annually by the American Advertising Federation (AAF), local organizations including the AAF of Greater Lehigh Valley is the first of three tiers toward the national competition.
The Lift Your Spirits video series, which integrated traditional and digital media tactics to promote tourism in Lehigh and Northampton counties has garnered 10,000 video views on YouTube and resulted in 45,000 page views to embedded videos on DiscoverLehighValley.com in just three months.
The visually stunning sales kit is shared with current and prospective partners highlighting the available tools and resources that Discover Lehigh Valley offers online for local companies to utilize in promoting their own products or services and connect with visitors of the region and current residents. Spurred from the redesign of DiscoverLehighValley.com, the kit showcases the website’s new look and navigation features that help advertisers make informed decisions on website promotions, as well as provides Discover Lehigh Valley’s marketing tactics, goals, and target audiences, with key information about the benefit of working together to achieve the greater goal of driving tourism in the area.
“Whether you take in the thriving arts and music scene, explore family fun attractions, enjoy incredible restaurants, wineries, breweries, and distilleries, cheer on your favorite team at live sporting events, travel back in time at historic sites, or visit one of our top-tier universities, there are just so many ways to lift your spirits in Lehigh Valley,” Quinn added. “We hope our video series and sales kit just further hone in on the message of all the great things Lehigh Valley has to offer and continue to result in new visitors and Discover Lehigh Valley partners.”
For more information on Lehigh Valley’s Lift Your Spirits campaign, visit DiscoverLehighValley.com/LiftYourSpirits. To keep up with fun things to do in Lehigh Valley, follow @LehighValleyPa on Facebook, Instagram, and Twitter.
About Discover Lehigh Valley
Established in 1984, Discover Lehigh Valley® makes Lehigh and Northampton counties a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay, and the number of things they do in the region.
Discover Lehigh Valley’s official visitor website and blog, DiscoverLehighValley.com and LehighValleyInSite.com keeps locals and visitors abreast of all things happening in the region. Visitors can explore things to do, upcoming events, themed itineraries, and hotel packages. Compelling photography and videos, brochures, and detailed visitor information make the sites effective trip-planning tools. Along with Discover Lehigh Valley’s social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into one of the many visitor centers for additional information.
About Lehigh Valley, Pa.
Set amid gentle hills and charming country sides, Lehigh Valley, Pa. is home to Allentown, Bethlehem, and Easton, as well as dozens of small towns and picturesque boroughs.
The region is steeped in pre-Colonial, Early American and industrial history. Lehigh Valley has an impressive range of tourist attractions including nationally-recognized events like Musikfest, wineries and breweries, the Lehigh Valley Zoo, outdoor activities, world-class sporting events, 10 colleges and universities, and is home to America’s favorite brands such as Crayola®, Peeps®, Mike & Ike®, Martin Guitars, and Mack Trucks. The region offers a diverse array of memorable things to do and plenty of dining options to fit every budget and taste.
And, it’s easy to get to and around. Lehigh Valley is located approximately 60 minutes north of Philadelphia and 90 minutes west of New York City by car.