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Organization History

Established in 1984, Discover Lehigh Valley® makes Lehigh and Northampton counties a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay, and the number of things they do in the region.

We keep locals and visitors abreast of all things happening in the region. Visitors can explore things to do, upcoming events, themed itineraries, and hotel packages.

A Look Back At How We’ve Grown

1984

Northampton County Tourism Council and Allentown / Lehigh County Tourist and Convention Bureau approved merger to form Lehigh Valley Convention and Visitors Bureau.

1985

The organization’s first office at ABE Terminal Building officially opened.

1986

Lehigh Valley Convention and Visitors Bureau’s corporate mission was defined.

1987

Lehigh Valley Convention and Visitors Bureau gave away a 1988 Plymouth Horizon as part of a promotion to make local residents and visitors aware of the many attractions and recreational opportunities available in Lehigh Valley.

1988

The inception of partnership-driven programs, such as cooperative advertising and coordinated sales efforts with attractions and hoteliers, began.

1989

Lehigh Valley Covered Bridge brochure was developed and tour signs were installed by Lehigh and Northampton counties.

1990

Produced the first Lehigh Valley video used as an area image piece.

1991

Lehigh Valley Convention and Visitors Bureau coordinated the first promotional brochure for the Delaware and Lehigh Navigational Canal Heritage Corridor.

1992

Lehigh Valley Convention and Visitors Bureau was instrumental in hosting the U.S. Senior Open at Saucon Valley Country Club.

1993

First Zenith Award, our award that is presented to a meeting, convention or group that has made a significant economic impact on the region, was presented to Dr. William Ayers of PA Science Teachers Association.

1994

Lehigh Valley Convention and Visitors Bureau created a highly successful “Industrial Heritage Familiarization Tour” to increase year-round business from the group tour market.

1995

Visitor kiosk unveiled at I-78 Welcome Center in Easton.

1996

Crayola Factory opened its doors.

1997

Lehigh Valley Convention and Visitors Bureau coordinated the development of the Lehigh Valley Wine Trail.

1998

The official Lehigh Valley Tourism website was launched with more than 100 pages of content.

1999

Lehigh Valley Convention and Visitors Bureau’s Board of Directors voted to support a group interested in promoting Lehigh Valley as a location for filmmaking, and the Lehigh Valley Film & Video Council was formed.

2000

Lehigh Valley as a location for filmmaking, and the Lehigh Valley Film & Video Council was formed.

2001

Lehigh Valley Convention and Visitors Bureau hosts its first radio show.

2002

Lehigh Valley Sports Commission held its first meeting at Nazareth Speedway.

2003

Historic Bethlehem partnership accepted as a Smithsonian PA Affiliate.

2004

Lehigh Valley Convention and Visitors Bureau celebrated its 20-year anniversary.

2005

Lehigh Valley Convention and Visitors Bureau’s Board of Directors passed a resolution in support of a slots casino in Lehigh Valley.

2006

The Lehigh Valley Convention and Visitors Bureau relocated to the Butz Corporate Center in downtown Allentown.

2007

Lehigh Valley IronPigs unveiled their first logo.

2008

Lehigh Valley Wine Trail received American Viticultural Area distinction.

2009

The Lehigh Valley Convention and Visitors Bureau’s Board approved a resolution supporting table games, noting the significant economic spending it could bring to the region.

2010

Lehigh Valley Convention and Visitors Bureau changed its name to Discover Lehigh Valley.

2011

Discover Lehigh Valley, through a Regional Marketing Partnership (RMP) with the state of Pennsylvania, introduced Stay & Investigate: Haunts & Historic Horrors, featuring Lehigh Valley locations said to be haunted or having a horrific story associated with them.

2012

Discover Lehigh Valley hosted the Mid-Atlantic Tourism Public Relations Alliance (MATPRA) Media Marketplace, welcoming DMOs and travel writers to the region for four days of education and fun.

2013

The oldest building on the former Bethlehem Steel site, the stock house, was transformed into a bright and vibrant Visitors Center.

2014

PPL Center opened, sparking Allentown’s rebirth.

2015

Discover Lehigh Valley engaged North Star Destination Strategies to assess its effectiveness in marketing Lehigh Valley as a destination. It was also a record-breaking year with more than 1.4 million hotel room nights sold.

2016

Discover Lehigh Valley® received its registered trademark and partnered with i76 Solutions and Vault Communications to further enhance and develop the brand.

2017

Discover Lehigh Valley® partners with Simpleview to launch this new website!