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Marketing Campaign

Discover Lehigh Valley® builds the region’s economy and image through destination marketing that increases the number of leisure and business visitors, the number of nights they stay, and the number of things they do in the two-county area. These marketing efforts also enhance the quality of life and sense of hometown pride for Lehigh Valley residents.

Our call-to-action, DiscoverLehighValley.com, is prominent in our messaging, including advertising and communications.

Media Strategies

  1. Portray Lehigh Valley as a convenient destination for a fun, uplifting experience that appeals to a wide range of personas.
  2. Generate and distribute content that tells an overarching brand story, and enables and inspires visitors to supply the rest and share it.
  3. Engage and rally local partners to support and benefit from marketing efforts.
  4. Focus digital media on reaching the right audience in the right context while employing a cross-device strategy.

Audience

  • Key demographics: HHI $100K+, college educated, adults 25+
  • Interest targeting: travel, art, culture, history, shopping, epicurean experiences, family, romance, outdoor recreation, sports, and small towns.

Geography

  • New York / Northern New Jersey DMA
  • Philadelphia DMA
  • Baltimore / Washington DMA
  • Lehigh Valley region

To chat through targeted media strategies and how we’re making Lehigh Valley top-of-mind, contact Strategic Brand Manager, Alicia Quinn, alicia@DiscoverLehighValley.com.