Advertise With Us
In the world of destination marketing, more collaboration means more visitation. That’s why Discover Lehigh Valley® has been teaming up with regional partners for years. Learn how we can work together to promote your business and Lehigh Valley to travelers, meeting planners, tournament organizers, tour operators, and more. We want to share your stories through our communications, advertising, websites, and social media.
As the region’s official tourism marketing agency, we build Lehigh Valley’s image, drive visitation, and boost the economy. We offer advertising opportunities for regional museums, attractions, restaurants, hotels, and more. Everything DLV does – advertising, communication, social media, partnerships – drives to DiscoverLehighValley.com.
Marketing & Media Selections
In today's tourism marketing landscape, researchers say it takes anywhere from 7–10 touchpoints to convert potential visitors into visitors. We try to reach them through an integrated approach:
- Paid Search
- Online Video (mobile, tablet, desktop)
- Online Display (mobile, tablet, desktop)
- Social Media Advertising
- Print (as budget permits)
- Outdoor (local Lehigh Valley market)
Who We Target
- Key Audience Demographics: HHI $75K+, college educated, adults 25+
- Geography (DMAs): New York–Northern New Jersey, Philadelphia, Baltimore–Washington, Lehigh Valley, Harrisburg–Lancaster–Lebanon–York.
- Interest Targeting
It takes a dedicated team of media relations professionals, content editors, videographers, and photographers. Discover Lehigh Valley interacts with the press—pitching stories, sending photos, hosting media, and inviting journalists to experience Lehigh Valley for themselves.
THE RESULT: powerful, third-party endorsements from trusted outlets.
2019-20 Earned Media
- 568 Placements
- 40.8M Impressions
- $2.5M Publicity value
Discover Lehigh Valley® creates award-winning editorial content and launches top marketing campaigns proven to inspire travel to Lehigh Valley. Consumers can find the content they need no matter where they are in the planning process. From early research to itinerary planning to booking, Discover Lehigh Valley is a one-stop-shop destination for all things Lehigh Valley tourism.
Stand Out on DiscoverLehighValley.com
- Featured Listing: Increase visitation to your business page on DiscoverLehighValley.com by positioning yourself as a leader to the most qualified audience on the site. Our featured listings allow you to rotate in the premium listing tier on relevant category pages, driving more visitors to your business page and, ultimately, your door.
- Native Run of Site Ad: Your message will be displayed across all pages of DiscoverLehighValley.com, including the homepage on a rotation of one of six (6) for the duration of your campaign. This high-impact visual placement offers strong branding and contextual alignment that sees average click-through rates of more than 1% — 10x higher than traditional banner ads. Ads link directly to advertiser websites via trackable unique URLs. Impressions, clicks, and click-through-rates will be measured, and the metrics provided in complimentary reports.
- Mobile Banner Ad: Get your message in front of our mobile users. For the entire ad flight, this banner ad sits at the bottom of a cell phone screen as a mobile phone user searches or uses DiscoverLehighValley.com; an ideal opportunity for you to reach consumers, especially with 66% of all website traffic arriving on a mobile device.
- Spotlight Text Link Ad: Your message will be displayed across nearly all pages of DiscoverLehighValley.com, including the homepage on a rotation of one of eight (8) for the duration of your campaign. Similar to a native feel, this visual placement near the footer of each page has seen an average click-through rate higher than traditional banner ads. Ads link directly to advertiser websites via trackable URLs. Impressions, clicks, and click-through-rates will be measured, and the metrics provided in complimentary reports.
- Featured Content: Our marketing team creates quality and inspiring content that drives organic traffic. Utilize DLV to write an article featuring your business. Your content will be featured on DiscoverLehighValley.com/Blog for a minimum of one year, with optimized SEO—keyword research to ensure you get the most impact. You also own this content for your usage to provide visitors with authentic and inspirational content.
- Sponsored Content: Reach an engaged and active travel-planning audience. Every month via email, enews subscribers are inspired with rich stories showcasing Lehigh Valley. Drive traffic to your business with native placement featuring image, tagline, body copy, and a strong call to action directing readers to DiscoverLehighValley.com/Blog. This blog post is drafted by you and edited by the marketing department. In addition, sponsored content includes social media posts to promote the content.
- Custom Email: Reach our highly engaged database of 51K+ subscribers with 100% share of voice, driving all clicks to your site. Limited availability; first come, first served. We will work with you to customize a compelling message that will maximize your return and drive clicks to your website. Inventory is currently limited to one custom email per month.
- Facebook Boosted Post: Work with DLV to craft a Facebook post to be shared from @lehighvalleypa, with a link to your listing on DiscoverLehighValley.com. DLV will boost the post for further reach and engagement, up to $50.*
- Bundle & Save Options: Choose (2) channels from Facebook, LinkedIn, or Instagram and DLV will craft a message for each channel, using your handle, with a link to your listing on DiscoverLehighValley.com.
Interested in advertising opportunities or want to learn more about how you can promote your business on DiscoverLehighValley.com?
Alicia Quinn, VP of Marketing & Strategic Alliances