The numbers don’t lie, nor should they be that surprising.
92.6% of travelers prefer to seek destination information on the Internet.
75% of the average tourist’s budget is spent or committed before they even leave home.
Travelers research and book travel online more than any other method. They go online for every part of their vacation– from the aspirational stage to logistics and itinerary planning to on-the-go research while they’re there. That’s why Discover Lehigh Valley puts so much focus on our web platforms, from mobile to desktop, social media, and of course, the #1 website dedicated to tourism in Lehigh Valley.
Our advertising, social media, and the must-read stories we place in the press promise a certain Lehigh Valley experience, and DiscoverLehighValley.com tells people how and where to get that experience. And we take that all one step further by creating advertising opportunities for businesses to further extend their reach and impact and get their message and brand out in front of more eyes and with more frequency, such as with our DLV-TV channel, digital newsletters, visitors guide, event sponsorships, and more.
Regardless of the channel, we use compelling words, photos and videos … we get people interested in visiting Lehigh Valley and coming to your business. Our new re-design of our responsive website and enhanced brand help us drive home authentic stories in a very visual style.
Inspiring people to experience Lehigh Valley. That’s our goal, and that’s what you can expect from our recommended advertising vehicles in promotion of tourism in Lehigh Valley.
PA Happy Thoughts Email (State of Pa’s e-database)
Discover Lehigh Valley has six spots available for a 100% share of voice e-blasts that will be sent by the State of PA’s Tourism Office. The publish date is May 21, 2018. This is a great way to be seen by more than 160,000+ opt-in subscribers and it has an average click-through rate of 15%. For more details, click here. Deadline to participate is April 10.