MEDIA ADVISORY: OFFICIAL DISCOVER LEHIGH VALLEY / TRANS-BRIDGE LINES BUS WRAP UNVEILING SET FOR SEPT. 3, 10 A.M.
September 3, 10 a.m. 2012 Industrial Drive, Bethlehem, PA
Discover Lehigh Valley and Trans-Bridge Lines will unveil two new colorfully wrapped buses aimed to promote the Lehigh Valley region along Trans-Bridge’s New York City, Atlantic City, and other routes, on September 3.
A press conference will begin at 10 a.m. at Trans-Bridge Lines headquarters at 2012 Industrial Drive, Bethlehem, PA in the garage bay doors E2 & E3. We are asking that attendees RSVP by emailing moc.yellaVhgiheLrevocsiDnull@egroeg.
The wraps incorporate multiple recognizable Lehigh Valley mascots including meLVin from the Lehigh Valley Phantoms; FeRROUS and FeFe from the Lehigh Valley IronPigs; The Peep® from Just Born; Tip the Crayon from Crayola Experience™; Snoopy from Dorney Park & Wildwater Kingdom; Fretty from C.F. Martin & Co. as well as a few young Lehigh Valley residents.
The bus wraps were designed in conjunction with Discover Lehigh Valley by Bethlehem-based Spark Creative and installed by Exhibit Studios. The bus wraps incorporate the mascots and local Lehigh Valley kids on the Dorney Park rollercoaster Steel Force.
Various Lehigh Valley landmarks such as the Blast Furnaces in Bethlehem, PPL Tower and Coca-Cola Park in Allentown, and The State Theatre Center for the Arts in Easton are featured in the background. The rear of the bus features FeRROUS and Snoopy holding a sign that says, “Follow us to Lehigh Valley” with the Peep looking on. The wrap is also adorned with the DiscoverLehighValley.com website address.
George Wacker, Discover Lehigh Valley
610-882-9200 or moc.yellavhgihelrevocsidnull@egroeg
Amanda Bakelaar, Trans-Bridge Lines
610-868-6001 or moc.senilegdirbsnartnull@raalekaba