Discover Lehigh Valley’s “We’re Living Here in Allentown” Contest Lets You Become a Rockstar

Create new song lyrics for a chance to win prizes

LEHIGH VALLEY, Pa. (August 18, 2015) – Discover Lehigh Valley, the official Destination Marketing Organization for Lehigh and Northampton counties in eastern Pennsylvania, is giving fans the chance to put their creativity to work by submitting new lyrics to a classic song.

Through September 13, 2015, participants are encouraged to submit their updated version of the lyrics for the song “Allentown” in either full form or just a single verse. Four winners will be selected based on their lyrics.

One grand-prize winner will receive an Apple iPad Mini plus a set of Powerbeats2 Wireless In-Ear Headphones by Beats. Three runner-up winners will receive a set of Powerbeats2 Wireless In-Ear Headphones by Beats.

“Allentown has seen a wonderful renaissance over the last few years, and the rewriting of the lyrics to the song is a fun way to reflect that,” said Michael Stershic, Discover Lehigh Valley President. “It’s a great way for residents and those visiting the area to discover more about what makes Lehigh Valley a wonderful place.”

Full details, examples, and official rules can be found at www.rock.DiscoverLehighValley.com.

About Discover Lehigh Valley

Discover Lehigh Valley is the designated destination marketing organization (DMO) of Lehigh and Northampton counties. Its mission is to promote and develop Lehigh Valley as a leisure and business travel destination. Created in 1984, Discover Lehigh Valley assists in promoting regional tourism, an industry that generates $1.906 billion in annual revenue and accounts for more than 22,000 jobs in Lehigh Valley. For more information on Discover Lehigh Valley and its activities or to request a Lehigh Valley Official Visitors Guide, call (800) MEET-HERE, or visit the official tourism website of Lehigh Valley at DiscoverLehighValley.com.