Discover Lehigh Valley® Selects New Agencies of Record
Vault Communications and i76 Solutions to help promote and drive tourism to the region
LEHIGH VALLEY, Pa., July 27, 2016 – Discover Lehigh Valley®, a nonprofit organization dedicated to promoting and driving tourism to Lehigh and Northampton counties, today announced its new partnership with Vault Communications, a full service marketing agency headquartered in Plymouth Meeting, Pa., and i76 Solutions, an advertising and technology shop located in Skippack, Pa. Together, the agencies will work to develop and implement a robust marketing strategy designed to reignite tourism to the region, while also driving traffic to local hotels, attractions and restaurants within Allentown, Bethlehem, Easton and surrounding areas.
“As a community, Lehigh Valley exudes passion, spirit and excitement for our rich history and nationally-recognized brands and events. We truly have something for everyone to enjoy, and we want people to visit, explore and stay here on their next getaway or business trip,” said Discover Lehigh Valley President Michael Stershic. “In all of our efforts, we seek to form partnerships with those who feel equally as passionate about our region, and Vault Communications and i76 Solutions bring that passion and energy, along with fresh perspective and smart ideas that will help further distinguish the region as a leading tourism destination.”
Through inventive marketing programs, Discover Lehigh Valley will showcase regional attractions, promote local restaurants and lodging, encourage fans to cheer on local sports teams, drive support around the culture and arts scene, strengthen relationships with local partnerships and augment the organization’s overall digital brand.
“Vault Communications’ experience and reputation in travel and tourism, as well as their team’s intimate knowledge of the region, made them the ideal choice to help us enhance Lehigh Valley’s position as the destination of choice,” said Discover Lehigh Valley Executive Vice President Kim Lilly. “i76 Solutions provides invaluable expertise and guidance on the ever-evolving media landscape and proliferation of digital platforms married with a dedicated destination marketing practice that focuses entirely on getting people to places. Together, they will work to align our advertising, marketing and public relations efforts for the biggest impact in attracting people to Lehigh Valley.”
For more information about Discover Lehigh Valley and things to do in the region, visit DiscoverLehighValley.com.
About Vault Communications
Vault Communications is a full service marketing communications firm providing public relations, social media, graphic design and advertising/marketing services. One of the largest marketing communications firms in Greater Philadelphia, Vault has executed compelling local, regional and national campaigns that drive results for some of the nation’s most reputable brands, companies and organizations. Recognizing that talent is the greatest competitive differentiator, Vault has established an unparalleled work environment that attracts and retains the best public relations professionals to serve its clients’ needs. Vault is a 100% women-owned business, and holds WBENC certification from the Women’s Business Enterprise National Council. For more information, visit Vault Communications.com.
About i76 Solutions
i76 Solutions is a marketing and technology shop that connects brands with consumers across any platform, on every device, in any part of the world. i76’s Destination Marketing Group, a division of i76 Solutions, is a dedicated practice that focuses on getting people to places through persona-targeted destination marketing campaigns, regional and national branding initiatives, resort promotions and broader strategies for economic development.
As a Google Partner, i76 Solutions is one of the leading independent digital media agencies in the mid-Atlantic region that continually tests and measures new technologies to produce the highest ROI for clients. The i76 team has extensive combined experience working on such tourism brands as Visit Philadelphia, Pocono Mountain Visitors Bureau, South Jersey Tourism, Peddlers Village, Longwood Gardens, Lancaster Tourism, Ocean City Maryland, AAA Mid-Atlantic and others. For more information, visit destinationmarketing.agency.
About Discover Lehigh Valley
Established in 1984, Discover Lehigh Valley® makes Lehigh and Northampton counties a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the region.
Discover Lehigh Valley’s official visitor website and blog, DiscoverLehighValley.com and LehighValleyInSite.com keeps locals and visitors abreast of all things happening in region. Visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, brochures and detailed visitor information make the sites effective trip-planning tools. Along with Discover Lehigh Valley’s social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into one of the many visitor centers for additional information.
About Lehigh Valley, Pa.
Set amid gentle hills and charming country sides, Lehigh Valley, Pa. is home to Allentown, Bethlehem and Easton, as well as dozens of small towns and picturesque boroughs.
The region is steeped in pre-Colonial, Early American and industrial history. Lehigh Valley has an impressive range of tourist attractions including nationally-recognized events like Musikfest, wineries and breweries, the Lehigh Valley Zoo, outdoor activities, world-class sporting events, 10 colleges and universities, and is home to America’s favorite brands such as Crayola®, Peeps, Mike & Ike®, Martin Guitars and Mack Trucks. The region offers a diverse array of memorable things to do and plenty of dining options to fit every budget and taste.
And, it’s easy to get to and around. Lehigh Valley is located approximately 60 minutes north of Philadelphia and 90 minutes west of New York City by car.