DISCOVER LEHIGH VALLEY HIRES MARKETING DIRECTOR
Ryan Hogan brings 15 years of advertising agency experience to tourism promotion agency of Lehigh and Northampton counties
LEHIGH VALLEY, Pa. (Wednesday, March 23, 2011) – Discover Lehigh Valley, the area’s designated tourist promotion agency, has hired Ryan Hogan as Marketing Director. Hogan will direct all of Discover Lehigh Valley’s media planning, buying, advertising and printing projects.
“Ryan’s experience in media planning and familiarity with the area are attributes we were looking for in someone who can effectively promote Lehigh Valley as a leisure and business travel destination,” said Discover Lehigh Valley President Michael Stershic. “His national and regional experience will be a great asset to our organization.”
In addition to managing media plans, Hogan will oversee the strategic development of cooperative programs and collateral materials.
Hogan previously served as Media Director at multiple advertising agencies in Lehigh Valley. His 15 years of advertising agency experience includes the development and implementation of local, regional, national and international media programs.
Born in Scranton, Hogan has called Lehigh Valley home for the past 15 years. He is a graduate of Marywood University, where he received a Bachelor of Science degree in Business Administration with a concentration in Marketing. He and his family currently reside in Macungie.
About Discover Lehigh Valley
Discover Lehigh Valley is the designated tourist promotion agency of Lehigh and Northampton counties. Its mission is to promote and develop Lehigh Valley as a leisure and business travel destination. Created in 1984, Discover Lehigh Valley assists in promoting regional tourism, an industry that generates $1.5 billion in annual revenue and accounts for more than 22,000 jobs in Lehigh Valley. For more information on Discover Lehigh Valley and its activities or to request a Lehigh Valley Map & Guide, call (800) 747-0561, or visit the official tourism website of Lehigh Valley at www.DiscoverLehighValley.com.