Contest winners walk away with $200 Visa® gift card

LEHIGH VALLEY, Pa. (Tuesday, April 27, 2010) – Discover Lehigh Valley, the designated tourist promotion agency of Lehigh and Northampton counties, is celebrating its new name with a contest asking people to share their favorite “discovery” in Lehigh Valley. Three random winners will walk away with a $200 Visa® gift card.

It’s easy to enter the contest. Just log on to DiscoverLehighValley.com, click on the contest link and share your favorite Lehigh Valley discovery, whether it’s a unique park or trail, local eatery, mom and pop store, yearly event, or memory you hold dear to your heart.

There are two ways to enter the contest. You can submit a photo of a place you’ve discovered in Lehigh Valley and include a caption about where and what it is. Or, submit a story, paragraph, haiku, or whatever writing style is your preference about a place you’ve discovered in Lehigh Valley. You can also include a photo if you like.

The contest runs will run from April 27 – May 31, 2010. Discover Lehigh Valley will be giving away one $200 Visa® gift card each week from May 14 – 31. Winners will be selected randomly.

Marty Nothstein, a track cycling Olympic gold medalist and an Emmaus High School graduate, has already shared his favorite Lehigh Valley discovery:

“My favorite Lehigh Valley discovery, to no one’s surprise, is the Velodrome,” said Nothstein. “However, most people don’t know what first brought the Velodrome to my attention. It actually occurred before I started racing. What initially caught my eye were the flags flying around the track every Friday night.

“I grew up less than a mile from the track and my grandparents lived only about 200 yards away, so I would see them frequently and wonder what those flags meant. It was only after I started racing here that I learned they represent all the countries of the riders who have raced here over the years, and later I realized just how important the Velodrome is in the cycling world. We still fly those flags every time we race here.”

In addition to Nothstein, a number of other celebrities from Lehigh Valley will be sharing their favorite discovery in the near future. Continue to check out DiscoverLehighValley.com for updates.

After May 31, all acceptable submissions will be compiled and used to promote Lehigh Valley destinations on the Discover Lehigh Valley website and in future marketing efforts.

Created in 1984, Discover Lehigh Valley is a business membership-based organization comprised of 482 members. Discover Lehigh Valley is the primary engine promoting regional tourism, an industry that generates $1.2 billion in annual revenue and accounts for more than 26,000 jobs.

About Discover Lehigh Valley

Discover Lehigh Valley, formally Lehigh Valley Convention and Visitors Bureau, is the designated tourist promotion agency of Lehigh and Northampton counties. Its mission is to promote and develop Lehigh Valley as a leisure and business travel destination. For more information on Discover Lehigh Valley and its activities or to request a Lehigh Valley Map & Guide, call (800) 747-0561, or visit the official tourism website of Lehigh Valley at www.DiscoverLehighValley.com.