Being an independent, nonprofit corporation, we often rely on advertising and marketing revenue to help offset the cost of our promotional efforts in attracting all different types of clientele to Lehigh Valley. Our partnership base is almost 400 strong and comes from every part of the community – because tourism touches every part of the community. Banks, corporations, realtors, nonprofits, restaurants, lodging facilities, shops, malls, attractions, events and a myriad of service industries all call themselves Discover Lehigh Valley partners. We believe there is strength in numbers. Having the ability to work with such a diverse partnership base provides us numerous opportunities to promote the area in a way that most traditional media outlets cannot.
All of our marketing opportunities are detailed within our Marketing Opportunity Kit, but here are four opportunities that are included in every partnership package.
Web page – This feature on DiscoverLehighValley.com, with more than 850,000 page views generated yearly from nearly 1,000 visitors daily, includes a hyperlink to your website and your social media outlets, a profile of your business (with up to 300 words of copy), up to six photos, your logo, placement on our interactive map, link to purchase tickets or make reservations on your site and TripAdvisor ratings. This also includes the opportunity to list your events on our calendar.
Mobile Listing – Your web page listing will be converted to a format that is compatible with viewing on mobile devices like smartphones and tablets. The listing, on m.DiscoverLehighValley.com, will include most of the details from your original web page listing.
Official Lehigh Valley Visitor Guide Listing – Your business will be given a listing in our annual Visitors Guide, which has a circulation of 250,000. The guide is distributed to various visitor centers, hotels and attractions throughout Lehigh Valley. It is also located online, where 15,000 additional copies are downloaded each year. Additionally, it is the main fulfillment piece for those requesting information through the state of Pennsylvania’s website, visitpa.com.
Brochure Distribution – Discover Lehigh Valley will distribute any rack card-sized (4″ x 9″) brochures that your business produces to our network of more than 70 hotels, attractions and visitor center partners.
The success of Discover Lehigh Valley is built upon the success of our partners. So, we want to do everything we can to help you get the most out of your partnership and attract qualified prospects.
In addition to other marketing efforts, we will schedule periodic site visits to gather any new promotional materials for use to help market your business. Our goal is to develop a close working relationship with all our partners.