WDIY Spring Membership Drive Starts Monday; Campaign to Include Tree Planting along Jordan Creek in Trexler Nature Preserve
WDIY Spring Membership Drive Starts Monday;
Campaign to Include Tree Planting along Jordan Creek in Trexler Nature Preserve
(Lehigh Valley, PA) WDIY 88.1 FM, Lehigh Valley Community Public Radio, kicks off the on-air component of its Spring Membership Drive Monday, April 22 at 6 a.m. with a goal of raising the remaining $36,000 in new and renewing memberships over a six-day period. The drive will end at 1:00pm on Saturday, April 27. Twenty-nine thousand dollars has already been raised in off-air efforts, $15,000 of which was brought in during a successful “buy-back” campaign, which has shortened the drive by three days, and will give listeners a “pledge-free” weekend. The other $14,000 was raised by monthly “Evergreen Sustainer” contributors to the station. The on-air part of the drive is the best way to convince listeners to become new members, a major goal of the campaign.
For the fifth spring, WDIY will be planting a tree for each donation that comes in during the drive. In partnership with Pennsylvania’s Department of Conservation and Natural Resources (DCNR), Lehigh County Parks and the TreeVitalize program, the station will plant a tree along the Jordan Creek in the Trexler Nature Preserve in Schnecksville. The location is a popular place for outdoor recreation, including walking, hiking, biking, and bird watching. This will be the fifth Member Tree Grove planted in the Lehigh Valley, with over 2,000 saplings planted, thanks to WDIY members. Previous planting sites have been along Jordan Creek in Allentown, on Sand Island in Bethlehem, in Easton along the Karl Stirner Arts Trail, and along the D&L Trail, just south of Lehigh Gap.
“We love planting trees as a thank you gift,” said Rebecca Walz, WDIY Development Director. “Our members are community minded, as well as environmentally conscious. They want to give back and our tree groves are a great way to support community public radio while helping to preserve our shared natural resources.”
WDIY, Lehigh Valley Community Public Radio, provides the Lehigh Valley with NPR news, locally produced public affairs programs, and a diverse mix of music. The station is heard on 88.1 FM in the Lehigh Valley, with translators on 93.7 to the west, and 93.9 to the east, and at www.wdiy.org.
Rebecca Walz | Director of Development and Public Relations
WDIY, 88.1 FM Lehigh Valley Community Public Radio
301 Broadway, Bethlehem, PA 18015 | 610.694.8100 x 7
WDIY is member supported community public radio for the Lehigh Valley. Please consider becoming a member today.