The Magic of Intelligent Enthusiasm

Nov 3rd, 2015Press Release from Touchstone Theatre

Bethlehem, PA – Touchstone Theatre is sponsoring its fifth Corporate Creativity Event on November 17th from 8am to 9:30am titled “The Magic of Intelligent Enthusiasm” and held at Ben Franklin Technology Partners.  Admission is free; registration to gro.enotshcuotnull@llib required.

Now in its fourth year, this program, which is Co-chaired by Chad Paul of Ben Franklin Technology Partners and David Shaffer of Just Born, Inc., uses Touchstone praxis as a means to explore creativity in business.  Topics tackled to date are the challenge of working in groups, the need to establish a working culture of collaboration, i.e. a place where it is “alright to fail”, yet “no” can be seen as a creative tool.

The upcoming “The Magic of Intelligent Enthusiasm” is a “freewheeling talk and discussion” about creativity in the work place, emceed by Touchstone Co-Founder Bill George, with three of the Lehigh Valley’s most interesting entrepreneurs: Ozzie Lopez, Texas Instruments Lehigh Valley; Jon Zack, EggZack; and Michael Whitman, Micro Interventional Devices. Event attendees are encouraged to bring questions as participants explore the ever-challenging need for collaboration, courage, and willingness to nurture a work environment that allows mistakes, to do more with less, motivate co-workers, and ceaselessly create.

“The Magic of Intelligent Enthusiasm” is held on November 17th from 8am to 9:30am at Ben Franklin Technology Partners (116 Research Drive, Bethlehem, PA 18015).  A light breakfast will be served. Admission is free; registration to gro.enotshcuotnull@llib required.


Celebrating thirty-five years, Touchstone Theatre produces and presents both original and classic productions, with a dedication to the renewal of theatre as a vital art form. Touchstone works to foster collaboration on a local and national level through educational and youth empowerment programs and by using theatre as a community-building tool. Visit us on the web at

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