SANDS CASINO RESORT BETHLEHEM AND ARTSQUEST PARTNER ON TOURISM PROMOTION ON CBS SUPER SCREEN IN TIMES SQUARE
SANDS CASINO RESORT BETHLEHEM AND ARTSQUEST PARTNER
ON TOURISM PROMOTION ON CBS SUPER SCREEN IN TIMES SQUARE
BETHLEHEM, PA—Millions of New York City residents and visitors to the Big Apple are learning about the arts, cultural and entertainment opportunities that await them in nearby Bethlehem and the Lehigh Valley thanks to a new advertising campaign on the CBS Super Screen in New York City’s Times Square. Two 15-second spots, made possible through a partnership between Sands Casino Resort Bethlehem and the nonprofit arts organization ArtsQuest, began airing this past weekend on the screen, showcasing the attractions and experiences available to visitors at the SteelStacks arts and cultural campus and Sands Casino Resort Bethlehem, both of which are located on the former Bethlehem Steel site in south Bethlehem.
The CBS Super Screen is a 26-foot by 20-foot digital screen located on 42nd Street between Seventh and Eighth Avenues in Manhattan. The Sands Casino Resort and ArtsQuest spots will each air more than 1,300 times on the screen through early April, reaching an estimated 1.5 million people each day.
The opportunity to appear on the CBS Super Screen came about after Neutron Media, the Toronto-based firm that represents the screen, reached out to ArtsQuest after researching nonprofits and learning about the innovative programming and events now taking place on the former Bethlehem Steel site. Sands Casino Resort Bethlehem’s support of the project made it possible for the nonprofit to take part in the promotion, an undertaking that is ultimately designed to promote the entire region. The Sands’ 15-second spot was created by The Media & Marketing Group of Voorhees, N.J., while ArtsQuest’s spot was produced by Green Leaf Productions of Easton, a longtime partner of ArtsQuest.
“With its rich history, cultural attractions, festivals and arts and entertainment resources, Bethlehem continues to emerge as a prime travel destination for people from throughout the Mid-Atlantic Region,” said ArtsQuest Senior Vice President of Marketing and Advancement Kassie Hilgert. “The CBS Super Screen presents an excellent opportunity to reach out to millions of potential visitors, the majority of whom live two hours or less from our region. As a nonprofit, ArtsQuest has limited resources to undertake this kind of project on its own. We thank Sands Casino Resort Bethlehem for their support, and we are proud to partner with them on this amazing opportunity to promote tourism in Bethlehem and the Lehigh Valley.”
ABOUT SANDS CASINO RESORT BETHLEHEM
Sands Casino Resort Bethlehem opened May of 2009 in Eastern Pennsylvania. Situated on the site of the historic Bethlehem Steel plant and located approximately 60 minutes from Philadelphia and the northern New Jersey suburbs, and 90 minutes from New York City, Sands Bethlehem offers over 3,000 state-of-the-art slot machines and over 100 table games, as well as a 300-room hotel and over 5,000 sq. ft. of meeting space. Culinary offerings include three signature restaurants from celebrity chef Emeril Lagasse – Emeril’s Chop House, Burgers And More by Emeril and Emeril’s Italian Table. The casino also features the Carnegie Deli, St. James Gate Irish Pub and Carvery, Cobalt Cafe, and the varied offerings and cuisines of The Market Gourmet Express. It is also home to the Coil bar, Infusion lounge and Molten lounge, which features live entertainment seven nights a week. The Shoppes at Sands outlet center also launched at the property in November 2011, with additional stores expected to open this year.
The Sands Bethlehem development also consists of plans for nearly 50,000 square feet of flexible multi-purpose space, which will allow the property to accommodate meetings, conventions, and a variety of special events.
Visit www.PaSands.com or call 877-SANDS77 (877-726-3777) for more information.
ArtsQuest™ is a Bethlehem, PA-based nonprofit dedicated to presenting music, arts, festivals, cultural experiences and educational and outreach programs that aid in economic development, urban revitalization and community enrichment. Through festivals such as its flagship event, Musikfest®; the Banana Factory® cultural arts and education center; and the ArtsQuest Center and SteelStacks™ arts and cultural campus, ArtsQuest’s programming reaches more than 1.5 million people annually.
For more information on ArtsQuest, visit www.artsquest.org or call 610-332-1300.
Julia Corwin, Sands Casino Resort Bethlehem, 484-777-7911 or email@example.com
Mark Demko, ArtsQuest, 610-332-1342 or gro.tseuqstranull@okmedm