Oct 3rd, 2012Press Release from Valley Preferred Cycling Center

VeloFest Offers the Best Deals on Everything Cycling

TREXLERTOWN, Pa. – All the excitement from the World Series of Bicycling has wound down, but the Valley Preferred Cycling Center hasn’t ended its action for the year yet. This Saturday, Oct. 6, the velodrome will come to life with the action of the nation’s largest bicycle flea market, VeloFest. Every year over 200 vendors and close to 4000 shoppers make the pilgrimage to Trexlertown, Pa. in search of the best deals on everything cycling.

“Of course our professional racing is the focus of the Valley Preferred Cycling Center,’ executive director Marty Nothstein said, “but VeloFest is one of the best events we put on. It’s a great opportunity for commercial and private vendors to showcase their merchandise to a huge audience of customers and it’s a great way for shoppers to find the best deals on everything they are looking for.”

Commercial vendors come with racks of never-before-used bicycles, new clothing, helmets, and accessories in an attempt to liquidate their inventory.

Located on the infield, Spa Sport is always a great stop to stock up on some winter clothing. They offer a wide array of leg warmers, booties, and gloves for every size and weather condition at a great price. Lion of Flanders, a T-Town favorite, will also be in attendance. World Series of Bicycling professional riders such as 2012 National Madison Champions Bobby Lea and Jackie Simes often are spotted sporting socks from the company emblazoned with the Flemish symbol. The Valley Preferred Cycling Center will have a spot selling their merchandise for fans to pick up last minute T-Town gear.  2013 VeloClub Season tickets will be on sale at discounted preseason prices for fans to take advantage of.

Private vendors are known to have some of the most unique merchandise.  They offer used bicycles, artwork, clothing, vintage equipment and more at extremely low prices.

Private vendors are often some of our local professional riders. This year Jamis-Sutter Home professional Kyle Wamsley and Junior World Medalist Kim Giest will be on hand to unload some of the gear they have stock piled from years of professional racing.

Highlighting this year’s list of private vendors is Bobby Julich. The Olympic silver medalist, Tour De France third-place-finisher, and Team Sky coach has attended VeloFest in the past with a haul of gear and was more than happy to meet and great shoppers.

Along with the Breakaway Café serving all of the favorites from their all-organic menu, the beer stand will be open all day. In the spirit of Oktoberfest, Shock Top Pumpkin Wheat Ale, Victory Festbier, Troegs, and Goose Island will all be on tap along with Warm Spiced Apple Wine from Clover Hill.

The gates will open at 8:30 a.m. and the action will keeping going until 2 p.m. Entry is $8 and children 12 and under are free. Historically, there are long lines to buy wristbands the morning of the event. To beat the lines, shoppers are invited to stop in the office between 4-6 p.m. on Friday, Oct. 5 to pick up their wristbands ahead of time.

About Valley Preferred Cycling Center
In 1975, visionary publisher and cycling enthusiast Bob Rodale constructed the Trexlertown Velodrome. A few years later, in a unique public/private partnership, he donated the velodrome to Lehigh County with the dream of a building a thriving cycling community and staging world-class track cycling competitions right here in the Valley. Since the mid-1970s, the velodrome has hosted World Cups, Olympic trials, the Junior World Championships (twice), national championships and countless major international competitions, creating stars and producing top international competitors. Thanks to the generosity of Valley Preferred, a community partnership of doctors and hospitals, the newly renamed Valley Preferred Cycling Center continues to lead the nation in quality competition, championship racer development and community programs that offer the opportunity for racers and non-racers to enjoy the thrill of bicycle track racing in the nation’s most-loved and most-successful velodromes in modern American cycling. For more information, visit us at or find us on FacebookTwitter and YouTube.


Contact:           Elspeth Huyett, Marketing Associate, Valley Preferred Cycling Center
610.395.7000 – moc.emordolevehtnull@htepsle

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