Apr 10th, 2013Press Release from Mayfair Festival of the Arts



2013MayfairPosterAllentown, PA [April 10, 2013] – “Art Without Limits” scrolled in white letters amid a blue sky on the Mayfair Festival of the Arts 2013 poster is like cloud-based graffiti spelling out a prediction from above for great art, great weather, and a great future for Mayfair Festival in its new home on the grounds around Ag Hall on the western end of the Allentown Fairgrounds.

Everything in Mayfair Festival of the Arts will be back this year, including the Artist Market, multiple stages for performing arts, KidSpace, and food vendors. But the new space offers additional benefits: indoor space and free onsite parking.

With 52,000 square feet of climate-controlled interior space in Ag Hall, an additional category of artists can participate in Mayfair Festival of the Arts: those who only exhibit their work inside. Indoor space also expands the options for patrons: they will enjoy visiting the indoor Artist Market and the Collector’s Café indoor stage, regardless of the weather. Free onsite parking, another major improvement to the event, will be offered in the Fairgrounds infield.

“The community has complained about the weather and the parking at Mayfair Festival for years. We have addressed these issues, and done it in a way that expands our offerings. Our tag line, ‘Art Without Limits,’ is truly what Mayfair Festival of the Arts contributes to our community,” says Arlene Daily, Executive Director.

The 2013 poster art was created by four-time gold and best of show ADDY Award winner Christian Weber, a Lehigh Valley-based graphic designer. “I loved attending Mayfair Festival of the Arts throughout my childhood, so being chosen to work on the poster art this year is a true honor,” Weber said. “To be a part of the Mayfair history and help the Festival grow into an even stronger arts event is a wonderful opportunity to be a part of.” (The ADDY Awards, held by the Lehigh Valley chapter of the American Advertising Federation, recognizes the best advertising in a variety of categories.)

Working on the Mayfair Festival poster art has been a heart-felt project for many local artists and agencies. Last year’s poster, in which Mayfair launched its new logo and branding elements, won a Best of Show award from the PA Newspaper Association for The Media Arts Group at The Morning Call.

Mayfair Festival of the Arts 2013 will be held Friday through Monday, May 24-27 at new, earlier hours to please patrons. The festival will be held from 10am to 9:30pm on Friday, Saturday and Sunday. On Monday (Memorial Day) the hours will be 10am to 7pm. To access the onsite parking, enter the Allentown Fairgrounds through the tunnel at gate 7.


Since 1986, Mayfair, Inc., has been producing Mayfair Festival of the Arts, Lehigh Valley’s premier outdoor visual art, performing art, and artisanal food festival. Mayfair Festival of the Arts exposes 50,000 people in one weekend to the creative works of more than 1,000 artists exploring every major art form.  The mission of Mayfair is to showcase the visual and performing artists from the region and throughout the world, to expose the community to new art forms and to increase audiences for the visual and performing arts.  It prides itself on developing future artists and audiences through its programming, and above all, building a sense of community.

CONTACT:  Arlene Daily, Executive Director

PHONE / EMAIL:    610-437-6900 / gro.lavitseFriafyaMnull@ofni


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