Local Businesses Come Together to Bring Big Screen Back to FIFA World Cup SoccerFest™ at SteelStacks
BETHLEHEM, PA—Soccer’s biggest showcase, the World Cup, has prompted a big outpouring of support from the community as several Lehigh Valley businesses have joined together to help SteelStacks bring back the giant LED screen for the U.S.A’s huge match vs. Belgium on Tuesday.
Thanks to the support of Coca-Cola Bottling of the Lehigh Valley, Bethlehem Sausage Works, Discover Lehigh Valley, Lehigh Valley Health Network and Lehigh Valley Hyundai & Phillipsburg Easton Hyundai, the 17’ by 27’ LED screen featured at the FIFA World Cup™ SoccerFest and Viewing Party will be back on the Air Products Town Square for all the World Cup action July 1-5 including the United States’ Round of 16 match against Belgium July 1, 4 p.m., and its quarterfinals game if the team wins on Tuesday.
“The World Cup and the FIFA World Cup™ SoccerFest & Viewing Party at SteelStacks have really brought out the best of our community in so many ways,” says Curt Mosel, Vice President of Marketing and Public Relations for ArtsQuest, the nonprofit that is hosting the SoccerFest and Viewing Party at SteelStacks. “A number of organizations and partners came together to help us launch the SoccerFest and more than 40,000 people have come out to watch the games, including 25,000 people alone for the United States’ first three matches. We were fairly certain there wasn’t any way we could bring the giant screen back, but Coca-Cola really got the ball rolling by stepping up to help support us, leading to the other partners coming together to make the screen’s return a reality. The best way for our community to show its thanks is to come out Tuesday to cheer the U.S. Men’s National Team on to victory.”
For more information on the FIFA World Cup™ SoccerFest and Viewing Party and the complete schedule of all the games that will be shown at SteelStacks, visit www.lvsoccerfest.com.
SteelStacks is an arts and cultural campus located on the site of Bethlehem, Pa.’s former Bethlehem Steel plant. Through a unique public-private partnership, this industrial site, one of the largest Brownfields under redevelopment in the nation, has been transformed into a dynamic destination for music, art, festivals and cultural events throughout the year. Public and nonprofit partners working together to bring new life to the former steel mill include the Bethlehem Redevelopment Authority, City of Bethlehem, Bethlehem Area School District, Northampton County, ArtsQuest and PBS39. For more information on SteelStacks, visit www.steelstacks.org.
Mark Demko, gro.tseuqstranull@okmedm or 601-332-1342