Hotel Bethlehem Honored for Exemplary Brand Awareness by Historic Hotels of America
BETHLEHEM, PA – October 30, 2015 – Historic Hotel Bethlehem was recently honored by Historic Hotels of America (HHA) for exemplary brand awareness and received a 100 percent score for its role in celebrating history and supporting brand standards, one of only four HHA properties to receive the honor nationally.
The National Trust developed historic and architectural criteria, which must be satisfied for a hotel to be eligible for the National Trust program with Historic Hotels of America. In order to ensure that these criteria are met, members of Historic Hotels of America are visited regularly and evaluated under the Brand Assurance Program.
“The intent of the Brand Assurance Program is to recognize and assist members that have been careful stewards of the physical structure and historic qualities of their properties,” said Heather Taylor, Manager of Marketing Communications for HHA. “Emphasis is given to how the hotel celebrates and tells guests about its history, how guests are able to experience and appreciate the hotel’s history, and how the hotel promotes its affiliation with Historic Hotels of America and the National Trust for Historic Preservation.”
“As the General Manager I am extremely fortunate to work with a great team that not only understands our hotel’s brand but is passionate about it too,” says General Manager Dennis Costello. “It’s easy to train them on the HHA brand principles because they believe in them. They take pride in their work and it shows in our exceptional accommodations and the meals served in our restaurants, as well as in the many great events, meetings and weddings that we do every day. And I in turn am proud of them and this honor they have earned for our hotel.”
Historic Hotels of America is the official program of the National Trust for Historic Preservation for recognizing and celebrating the finest Historic Hotels. Historic Hotels of America was founded in 1989 by the National Trust for Historic Preservation with 32 charter members. Today, Historic Hotels of America has more than 275 historic hotels. These historic hotels have all faithfully maintained their authenticity, sense of place, and architectural integrity in the United States of America, including 44 states, the District of Columbia, the U.S. Virgin Islands, and Puerto Rico. Historic Hotels of America is comprised of mostly independently owned and operated properties. More than 30 of the world’s finest hospitality brands, chains, and collections are represented in Historic Hotels of America. To be nominated and selected for membership into this prestigious program, a hotel must be at least 50 years old; has been designated by the U.S. Secretary of the Interior as a National Historic Landmark or listed in or eligible for listing in the National Register of Historic Places; and recognized as having historic significance. www.HistoricHotels.org.
The hotel was also nominated for Best Historic Hotel (76-200 guestrooms), Best Historic Restaurant in Conjunction with a Historic Hotel, and Best Social Media of a Historic Hotel in the HHA 2015 Awards of Excellence.
The Historic Hotel Bethlehem is located in Bethlehem, Pa. in the heart of Bethlehem’s nationally registered historic district. The Hotel is a proud member of Historic Hotels of America. Experience world-class service, charming guest accommodations and award-winning cuisine, all on a site that has been warmly welcoming guests since 1741. www.HotelBethlehem.com