Genesis Bicycles Closed Black Friday. Employees Donate Pay to Local Charity.

Nov 12th, 2015Press Release from Genesis Bicycles

Easton, Pa. November 6, 2015 – In a move that would seem counter to today’s business practices, Genesis Bicycles Owner Tomias Hinchcliff has announced that his store will be closed on Black Friday.  In addition, his employees have decided to donate their salaries for that day, about $1,000 total, to Safe Harbor, a local non-profit organization.

At a time when businesses are focused on opening extended hours, making as much money as possible, and working staff morning to night, Genesis is going against the grain.

Hinchcliff admits it’s a risky move to close his shop on one of the busiest shopping days of the year, but is confident that he is doing the right thing.  “I feel the holidays should be a time spent at home with family, not fighting with strangers at the mall to get the latest electronic gadget”, says Hinchcliff.  “It’s also a time to give to those less fortunate and help people in need.”

Hinchcliff is extremely proud of his staff and their decision to donate a day’s pay to a local charity.  They chose Safe Harbor Easton, a program-driven, transitional shelter for homeless single men and women.  The shelter has the capacity to house 22 men and 14 women overnight.  During their stay, Safe Harbor residents have the opportunity to learn new problem-solving skills, stabilize their income, assess their job skills, find suitable, permanent housing and have medical exams.

Genesis Bicycles’ donation will help support vital programs such as art therapy, purchasing shelter supplies, and providing daily meals.  In addition to their donation, Genesis is encouraging its customers to make monetary or needed item donations to Safe Harbor.  A Wish List of items can be found on Safe Harbor Easton’s website,  

“For each of our customers who make a donation to Safe Harbor, we will reward them for their generosity by offering them a generous discount on any purchases made at Genesis Bicycles through November 30th”, says Genesis Marketing and Events Coordinator Rob McVeigh.  “It’s our way of saying thanks for supporting those in our community who need assistance.”

Genesis Bicycles has been locally owned and operated by Easton resident Tomias Hinchcliff since 1974.  Genesis, the shop with the “big red bike” on the roof, is a full service bicycle shop, offering new bicycles from Trek, Cannondale, Cervelo, and Electra, a state-of-the-art fit studio, highly trained service technicians, and a new bicycle rental business. 

Genesis has become famous for its nationally recognized group ride program which includes the family-friendly Ice Cream Ride and the annual Bike to Brunch charity event held every September, which draws in more than 500 cyclists each year and benefits the Children’s Home of Easton. Genesis also holds monthly clinics to teach cyclists how to maintain their bicycles, fix a flat tire, or properly shift their bike.

For more information on Genesis Bicycles, visit their website at  To make a donation to Safe Harbor, contact Genesis Bicycles at 610-253-1140 or Safe Harbor Easton at 610-258-5540.


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