Genesis Bicycles Announces New Program – BikesGiving – to Benefit Local Charity.

Apr 4th, 2016Press Release from Genesis Bicycles

Easton, Pa. April 1, 2016 –Genesis Bicycles owner Tomias Hinchcliff has announced the launch of, a program in which all members of the community can trigger donations by Genesis to a local charity simply by riding their bikes and reporting their mileage at  Registration is free and every mile reported, regardless of when and where those miles are ridden, equals a one cent donation.  BikesGiving will be in effect year-round every year. For 2016 Safe Harbor Easton, a transitional shelter for homeless men and women, has been designated as the recipient.  The goal for 2016 is 250,000 miles.


A check will be presented to Safe Harbor at Genesis Bicycles’ annual customer appreciation party in December.  At that time, top-mileage participants in several categories for both adults and children will receive recognition.  In addition, Genesis will award a $500 bicycle to a randomly-chosen participant who has logged at least 50 miles. All registrants can claim a BikesGiving t-shirt upon logging at least 250 miles. BikesGiving water bottles and t-shirts will be available for sale at Genesis with a portion of the proceeds going toward the annual donation.


Hinchcliff stated several goals in creating BikesGiving;  “Obesity, diabetes, and homelessness are all huge issues today.  The Lehigh Valley has so many great places to ride. If BikesGiving can help to get people exercising on their bikes while simultaneously raising awareness and money to assist less-fortunate people in our community, I see that as a win-win for everyone.”   “Right now our goals are modest”, said Hinchcliff, “but the long-term vision is to attract local corporate sponsors to not only increase the per-mile donations but to also grow participation.”  “I think we can increase the amount of money raised by BikesGiving tenfold within a few years.”  “We do have a busy bike shop to run in the meantime, but all of us here at Genesis Bicycles are passionate about” will eventually encompass all of Genesis Bicycles’ charitable events, such as Bike to Brunch, which donates to the Easton Children’s Home and the now-annual closing of the store on Black Friday when the store’s employees donate that day’s pay to Safe Harbor.   


Safe Harbor Easton has the capacity to house 22 men and 14 women overnight.  During their stay, Safe Harbor residents have the opportunity to learn new problem-solving skills, stabilize their income, assess their job skills, find suitable, permanent housing and have medical exams.


Genesis Bicycles’ donation will help support vital programs such as art therapy, purchasing shelter supplies, and providing daily meals.  In addition to their donation, Genesis is encouraging its customers to make monetary or needed item donations to Safe Harbor.  A Wish List of items can be found on Safe Harbor Easton’s website,


Genesis Bicycles has been locally owned and operated by Easton resident Tomias Hinchcliff since 1974 and has become well-known for its nationally recognized group ride program which includes the family-friendly Ice Cream Ride and the annual Bike to Brunch charity event held every September, which draws in more than 500 cyclists each year and benefits the Children’s Home of Easton. Genesis also holds monthly clinics to teach cyclists how to maintain their bicycles, fix a flat tire, or properly shift their bike.


For more information, visit  To make a donation to Safe Harbor, contact Safe Harbor Easton at 610-258-5540.


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