Crayola Experience Adds Two New High-Tech Attractions

Jun 26th, 2015Press Release from Crayola Experience™

EASTON, Pa. – What if you were able to color a dragon, then watch it breathe fire? Now you can at Crayola Experience.

The family destination has unveiled two new high-tech attractions – just in time for summer. With Color Magic, guests can bring their coloring page to 4-D life, then control it with their touch. They can take a selfie with their coloring creation or interact with it in the environment of their choosing. From fairies twirling in an enchanted forest, to a dragon breathing fire on a city street, this virtual reality experience is quickly becoming a guest favorite.

Meanwhile, in Rainbow Rain guests will see themselves standing in a digital curtain of melting, rainbow wax which they can manipulate with their movement.

“We’re always looking to inspire our guests in new and dynamic ways,”

Marketing and Sales Manager Kristin Luise said. “These attractions are a great example of how something simple – like a coloring page – can become something truly magical.”


To learn more about this news and Crayola Experience or to schedule an interview with someone from the Crayola team, please contact Kelly-Anne Suarez at 484-619-0633 or by email at moc.aloyarcnull@zerausk.  Additional visual media available upon request. For tickets and info, go to


About Crayola Experience: Discover the magic of color at Crayola’s premier and one-of-a-kind family attraction Crayola Experience! Twenty six hands-on attractions throughout four colorful floors await families in Easton, Pa. — the birthplace of Crayola crayons. Bigger, brighter and bolder than ever, the colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. Also featuring live entertainment. Now with a new, exciting Orlando location opening July 1, at The Florida Mall. To learn more, visit or join the conversation at

About Crayola: Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable.

Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers.  For more information visit or join the conversation at

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